Hailey Bieber covered up completely in her latest glam shoot for her Rhode beauty brand.

The catwalk queen and new mom, 27, concealed her physique in a shaggy coat and leggings as she splayed about a suede couch whilst applying her makeup.

The advert was in promotion of Rhode’s newest offering, their Cinnamon Roll Peptide Lip Tint.

Hailey slicked the latest shade onto her pout as she dangled off the couch with her attention directed to her glittering compact.

In another sH๏τ, she sat upon the plush piece of furniture with the lip gloss intertwined in her hand.

The third and final sH๏τ showed the catwalk queen giddily laughing in another snap from the playful upside down pose.

Hailey Bieber covered up completely in her latest glam shoot for her Rhode beauty brand

In a nod to the latest cinnamon shade, the entire shoot embraced warm, earthy tones, from Hailey’s dark brown attire to her mocha-hued nails.

Inspired by Hailey’s favorite Sunday morning dish – her homemade cinnamon buns – this latest shade was concocted in celebration of the model’s birthday.

‘I love launching a special lip treatment or tint every year for my birthday,’ she told Byrdie of her latest offering.

‘This year, it’s based on my cinnamon rolls. They’re my favorite things to make and what I’m known for amongst my friend.’

The lip tint won’t be released until November 22, Hailey’s 28th birthday.

The latest shade comes less than three months after Hailey welcomed her first child with husband Justin Bieber, a son named Jack Blues, who was born on August 22.

Justin shared the first image of Jack Blues the following day with the caption: ‘Welcome home Jack Blues Bieber,’ adding a teddy bear emoji.

Days later, Hailey showed off a $2K diamond ring that said ‘mom.’

Hailey and Justin announced her pregnancy in May, after sharing footage of their vow renewal ceremony they had in Hawaii – with her baby bump on full display.

Hailey slicked the latest shade onto her pout as she dangled off the couch with her attention directed to her glittering compact

The advert was in promotion of Rhode’s latest offering, their Cinnamon Roll Peptide Lip Tint

Before giving birth, she spoke to W Magazine about morning sickness, her pregnancy diet and why she announced her baby joy when she did.

‘I probably could have hid it until the end. But I didn’t enjoy the stress of not being able to enjoy my pregnancy outwardly,’ she told W magazine.

‘I felt like I was hiding this big secret, and it didn’t feel good. I wanted the freedom to go out and live my life.’ the niece of Alec Baldwin explained.

‘I was honestly able to keep it quiet because I stayed small for a long time. I didn’t have a belly, really, until I was six months pregnant, which was when I announced it. I was able to wear big jackets and stuff,’ she noted.

Hailey also noted that in order to maintain her health, she has made sure to consume plenty of protein, including ‘lots of eggs, chicken, and steak.’

Hailey and her husband Justin Bieber recently welcomed their first child together, a son named Jack Blues

She’s given glimpses of their son on her Instagram account

She also enjoys premade items from the Los Angeles health food store Erewhon – a favorite of celebrities – and the trendy beverage kombucha.

‘In the beginning [of pregnancy], it was super emotional for me. Like: “I love this human so much. How can I possibly bring someone else into this?” I’m trying to soak in these days of it being Justin and me, just the two of us,’ she said.

She also has to be careful about going online, as ‘the Internet is a scary place for a pregnant woman’ what with all the anecdotes floating around social media.

‘You see so many stories – traumatic birth stories, traumatic experiences – and I know that that’s very real. But I don’t want to scare myself,’ she said.