Hailey Bieber Sells Rhode for $2.8 Billion — Fierce Battle with Kylie Jenner’s Empire Intensifies

Hailey Bieber has sold her clean-beauty brand Rhode to a major global conglomerate for a staggering $2.8 billion, instantly escalating the already brutal compeтιтion with Kylie Jenner’s Kylie Cosmetics empire.

The deal, finalized on June 10, 2026, gives Hailey a reported 12% equity stake and a long-term creative director role. Rhode, which launched in 2022, reportedly generated $620 million in revenue last year with a 78% gross margin — numbers that stunned Wall Street and beauty analysts alike. The brand’s signature “skin tint” and peptide lip treatments have become cultural staples, with over 14 million units sold in 2025 alone.

Industry insiders say the timing is no coincidence. Kylie Cosmetics, valued at $4 billion, has seen slowing growth and mounting pressure from Rhode’s rapid rise. “Kylie built the blueprint, but Hailey perfected the modern version,” one LVMH executive told Business of Fashion. “This sale is a direct sH๏τ across the bow.”

Social media erupted with #RhodeSold and #HaileyVsKylie trending worldwide, amᴀssing over 9 million mentions in 12 hours. Fans are split: some celebrate Hailey’s billionaire status at 29, while others accuse her of riding Kylie’s coattails. Kylie has remained silent publicly but reportedly accelerated the launch of a new “Kylie Skin 2.0” line in response.

With Rhode now backed by deep corporate pockets and Hailey retaining creative control, the beauty wars of 2026 have officially entered a new, more aggressive chapter. Kylie may have started the game, but Hailey just raised the stakes to record levels.