Rebekah Vardy’s scathing I’m A Celebrity column is doing herself ‘no favours’ with her barbed comments on the campmates, claims a leading PR expert.

The WAG, 42, has been sharing her thoughts on the campmates for The Sun, initially taking aim at her Wagatha Christie rival Coleen Rooney, who she was locked in a notorious defamation trial with in 2022.

Vardy claimed she hoped Rooney is forced to ‘eat penis or humble pie’ in the jungle before more recently slamming BBC Radio 1 presenter Dean McCullough, for ‘cosying up’ to Rooney on the show in another blistering attack.

However, Vardy’s barbed remarks won’t work in her favour in the long run and she is ‘selling herself one final time because she won’t be given airtime in future’.

This is according to PR guru Nick Ede, who admitted he would have encouraged the former I’m A Celeb stay to ‘stay quiet and maintain some dignity’.

He told MailOnline: ‘Rebekah Vardy is doing herself no favours by offering barbed commentary on this years line up and especially of Coleen. 

Rebekah Vardy ‘s scathing I’m A Celebrity column is doing herself ‘no favours’ with her barbed comments on the campmates, claims a leading PR expert

The WAG, 42, has been sharing her thoughts on the campmates for The Sun, initially taking aim at her Wagatha Christie rival Coleen Rooney, who she was locked in a notorious defamation trial with in 2022

‘We would have thought that she has lessons to learn but she does have quite a hefty bill to pay so she’s having to sell herself one final time because it really does feel like this is the last time she’ll be given airtime and so shes taking advantage while she can.

‘She is still being used for numerous memes and as long as the show is continuing she’ll be the ʙuтт of many of the jokes and especially those from Ant and Dec. 

‘I think that she could have won the public over with being silent and just showing some dignity but I think this is going to really have a negative effect on her already precarious career.

‘I would have advised her to stay quiet and not make spiteful comments that will always make her look petty and snide and not be popular with the general public. It not only makes her a villain again but also will scupper big money deals and future earnings.’

However in stark contrast, Mr Ede admitted he thought Rooney was coming across ‘really well’ on screen thanks to her warm personality and can do atтιтude. 

He said: ‘She has hit the ground running as a favourite to win because for the first time we are getting to see the real Coleen and finding out what she’s really like. 

‘She and Dean have hit it off immediately and he’s not afraid to call her wagatha and shes showing the viewers that she is more than that and much more than a WAG. 

‘She’s going to become the meme queen of the jungle too with her banter and can do atтιтude all making her into a winner. 

Vardy claimed she hoped Rooney is forced to ‘eat penis or humble pie’ in the jungle before more recently slamming BBC Radio 1 presente Dean McCullough, for ‘cosying up’ to Rooney on the show in another blistering attack

However in stark contrast, Mr Ede admitted he thought Rooney was coming across ‘really well’ on screen thanks to her warm personality and can do atтιтude

‘For her this is exactly what she wanted to show the viewers who she really is and for them to fall in love with her personality. This is a really great stepping stone for her giving her a voice and I can see iTV bosses wanting to sign her up for Loose Women or her own chat show! 

‘As this years biggest booking all eyes will be on her to deliver and if day one is an example of the air time shell get then they have really invested perfectly this season. 

‘Her down to earth personality really showed when her boat sank and she didn’t throw a fit or act like a diva but looked at how she could get to shore and help dean get to camp. This team player relationship will put her in excellent stead to win the show.’

This comes after Vardy posted her second piece for The Sun about the second episode, she called Dean ‘irritating’ and claimed his constant references to her Wagatha Christie trial were an attempt to ensure he got airtime.

She fumed: ‘Dean, Dean and his cosying up to Coleen. It’s so very obvious and, believe me, it is going to get tiresome.

‘He absolutely loves to talk about Wagatha and when he does he knows he’s going to get airtime from it.

‘I’m actually really glad he got voted to do the trial because actually I find him really, really irritating. Give it a rest, mate. I don’t think it’ll take long for the public to get bored of him at all.’

This comes after Vardy posted her second piece for The Sun about the second episode, she called Dean ‘irritating’ and claimed his constant references to her Wagatha Christie trial were an attempt to ensure he got airtime 

She fumed: ‘Dean, Dean and his cosying up to Coleen. It’s so very obvious and, believe me, it is going to get tiresome’ (pictured Dean) 

‘I’m actually really glad he got voted to do the trial because actually I find him really, really irritating. Give it a rest, mate. I don’t think it’ll take long for the public to get bored of him at all’ (pictured with Coleen on the show) 

Industry insiders have since revealed that the radio star is ‘super ambitious’ and is ‘determined to climb his way to the top’.

Read MoreEXCLUSIVE Maura Higgins insists she is team Coleen Rooney and reveals what she really thinks of the Rebekah Vardy feud as she finally prepares to head into I’m A Celebrity

One source even went as far as to liken his determination to secure friends in high places to being like Meghan Markle.

‘Dean is a super networker,’ one told MailOnline. ‘He will schmooze all of the agents, and basically anyone who can help him.

‘Dean wants to make it, he puts the work in but he also knows how to climb and climb.’

Dean recently signed to top talent company MC Saatchi where one of those who represents him is Madison Lygo, the daughter of ITV’s Director of Televison, Kevin Lygo.

One insider described Dean signing for the firm as a ‘clever move.’

It comes after Dean confessed he wanted to befriend WAG Coleen while in the Jungle and fans have spotted the Northern Irish presenter has a habit of always being where the 39-year-old TV personality is in the camp. 

Before entering the Jungle, Dean told MailOnline: ‘Can you imagine what it’s going to be like when I’m having my birthday next year.

‘I’m like, oh yeah, you know, Coleen’s going to be there and Maura. My friends are literally going to lose their s**t.

‘Like, I’ve got celebrity friends, Like, ‘Oh sorry, I can’t go to that, I’m just off to Lake Como with the Rooneys!’.’

Dean will enter the Sinister Sarcophagus during Tuesday’s episode and a first look clip shows him in a sarcophagus shaped container with a separate box around his head 

Dean is then tasked with releasing stars using his mouth and pᴀssing them into various slots to win meals for his campmates 

Industry insiders have since revealed that the radio star is ‘super ambitious’, with one source likening his determination to secure friends in high places to being like Meghan Markle (pictured in 2018) 

I’M A CELEBRITY 2024: MEET THE ALL STAR LINE UP

OTI MABUSE  

Oti Mabuse has already two Strictly glitterballs under her belt

AGE: 34

OCCUPATION: Professional dancer

FAMOUS FOR: Oti is best known for being a professional dancer on the British television series Strictly Come Dancing, which she won in 2019 and 2020. 

DANNY JONES 

Danny Jones is one of the bookies’ favourites to win this year’s I’m A Celeb

AGE: 38

OCCUPATION: McFly singer

FAMOUS FOR:  Danny is one of the lead vocalists and the lead guitarist for pop-rock band McFly. 

He is also a coach on The Voice UK. 

BARRY MCGUIGAN 

Former boxer Barry McGuigan is heading into the jungle

AGE: 63

OCCUPATION: Retired professional boxer

FAMOUS FOR:  Barry was nicknamed The Clones Cyclone and held the WBA and lineal featherweight тιтles from 1985 to 1986. 

GK BARRY

GK Barry is a TikTok star who recently joined the ITV family on Loose Women

AGE: 25

OCCUPATION: TikTok star 

FAMOUS FOR: Grace is known for her comedic commentary on culture, lifestyle, and fashion. She has over 3.6 million followers and recently joined the Loose Women panel. 

DEAN MCCULLOUGH 

ITV bosses are hoping Dean McCullough will ruffle feathers in the camp

AGE: 32

OCCUPATION:  Radio 1 DJ 

FAMOUS FOR:  Radio 1 DJ Dean has been signed by I’m A Celeb bosses, in the hope that he will ruffle feathers with his outspoken views. 

Earlier this year it was announced Dean would be taking over the BBC Radio 1 Early Breakfast Show, after previously fronting the afternoon slot.  

JANE MOORE  

Jane is best known as a panellist and anchor of Loose Women

AGE: 62

OCCUPATION: Journalist

 FAMOUS FOR:  Jane is best known as a panellist and anchor of Loose Women between 1999 and 2002. 

She returned as a regular panellist from 2013 onwards.

Jane takes on the challenge following her high-profile split from husband of 20 years, Showbiz agent, Gary Farrow. 

MELVIN ODOOM  

Melvin was previously courted by I’m A Celeb bosses back in 2021

AGE: 44

OCCUPATION: DJ and TV presenter

FAMOUS FOR: His work on radio. Melvin was previously courted by I’m A Celeb bosses back in 2021, but turned down the offer at the last minute.

He also had a primetime stint on Strictly back in 2016.

COLEEN ROONEY 

Reports claim that she has been offered the biggest deal in the show’s history

AGE: 38

OCCUPATION: WAG

FAMOUS FOR: Wagatha Christie case against arch rival Rebekah Vardy.

Reports claim that she has been offered the biggest deal in the show’s history, exceeding Nigel Farage’s £1.5million from last year.

ALAN HALSALL  

Alan Halsall is best known for his role as Tyrone Dobbs on Coronation Street

AGE: 42

OCCUPATION: Actor 

FAMOUS FOR: Coronation Street actor Alan Halsall was forced to withdraw from I’m A Celeb last year, after undergoing ACL Reconstruction surgery.

Bosses have now convinced the actor to sign up again, and no doubt he will draw in a huge fanbase thanks to his long-running role as Tyrone Dobbs on the soap. 

TULISA  

Tulisa is making her career comeback after reuniting with N-Dubz last year

AGE: 36

OCCUPATION: Singer and former X Factor judge 

FAMOUS FOR: Tulisa reunited with N-Dubz last year for a tour after first finding fame with the band in 2007.

In 2011, she became a judge on The X Factor and went on to launch her debut solo album, The Female Boss. 

She released her fourth album with N-Dubz last year.