I’m A Celebrity viewers issued the same complaint just minutes into the first episode of the new series on Sunday night.

The series kicked off with a terrifying sky dive, two BushTucker Trials, and a tense challenge as the 10 celebrities made a dramatic entrance into camp.

But the long 100 minute episode came with plenty of ‘annoying’ adverts, which most fans felt very strongly about.

Taking to X during the show, fans wrote: ‘Love I’m a Celeb, hate ITVs million and one adverts #ImACeleb’,

‘Once again there’s more adverts than actual I’m a celeb content #ImACeleb’,

‘I will watch I’m a Celeb but only on a delay – I don’t do adverts!’, 

I’m A Celebrity viewers all issued the same complaint just minutes into the first episode of the new series on Sunday night (Danny Jones pictured)

The series kicked off with a terrifying sky dive, two BushTucker Trials, and a tense challenge as the 10 celebrities made a dramatic entrance into camp (GK Barry pictured)

‘Thoroughly enjoying the adverts on ITV tonight… shame they keep interrupting them to show 5 minutes of I’m a celebrity in between #imaceleb2024’,

‘They should call it adverts with a hint of “I’m a celebrity” thrown in’.

Coleen Rooney made a splash during the opening episode as the ITV show’s hosts Ant and Dec left viewers in hysterics with gags about the WAG’s infamous Wagatha Christie trial before her very chaotic arrival into camp. 

Viewers watched as Coleen managed to capsize her canoe in the opening minutes of the show, shortly after the cheeky quip from Ant & Dec, who teased: ‘It’ll be nice for Coleen to face a trial that doesn’t involve Rebekah Vardy’. 

Ant then promised: ‘There will be plenty more [of these jokes]!’ as fans rushed to social media branding the pair ‘legends’.

The pair were true to their words and later when revealing the campmates were getting to know to each other and delving into their personal lives, said: ‘First up it’s the account of …. Coleen Rooney’ – in reference to her viral social media post where she accused Rebekah of leaking ‘false stories’ about her private life to the press.

Coleen and Radio 1 DJ Dean McCullough got off to a rough start as their boat capsized in the tense first challenge as  the 10 celebs were tasked to race down the river on a rowing boat, before quickly capsizing. 

The boat drama was part of a big budget opening to the series which also saw Danny Jones, Tulisa, Jane Moore, Dean, and Oti Mabuse skydive into the jungle.

But the long 100 minute episode came with plenty of ‘annoying’ adverts, which most fans felt very strongly about

I’m A Celeb hosts Ant and Dec left viewers in hysterics after they poked fun at campmate Coleen Rooney’s infamous Wagatha Christie trial as the WAG made her chaotic entrance to the jungle during the opening episode 

The duo made the very cheeky quip as Dec teased: ‘It’ll be nice for Coleen (left) to face a trial that doesn’t involve Rebekah Vardy (right) ‘ 

Coleen’s time in the jungle got off  off to a difficult start when her and Dean McCullough boat capsized during the first challenge  

Read More I’m A Celebrity viewers tell Dean McCullough to ‘calm down’ after hyper entrance

Meanwhile, Barry McGuigan, GK Barry, Alan Halsall, Coleen, and Melvin Odoom waited at the beach for the other five campmates to join them. 

The celebrities doing the sky dive then had to take their turns to pick which celebrity they wanted to compete in a race to the finish line.

Once it was Dean’s choice to pick between Coleen or his Radio 1 colleague Melvin, he said: ‘Melvin, I’m so so sorry! Wagatha Christie you’re coming with me!’.

Following Ant and Dec’s cheeky joke viewers raced to X writing: ’28 seconds in, Ant & Dec mention Rebekah Vardy’: ‘Not Dec mentioning Rebekah Vardy already’: ‘Dec’s first quip about Rooney not meeting Vardy’: ‘Straight out the bat from Ant and Dec’: ‘Dec straight in there with the Vardy jokes’.

Their trial – which Coleen won – came after a widely-shared social media post in October 2019, in which Coleen said she had carried out a ‘sting operation’ and accused Rebekah of leaking ‘false stories’ about her private life to the press. 

Coleen and Dean got off to a rough start as their boat capsized in the tense first challenge as  the 10 celebs were tasked to race down the river on a rowing boat, before quickly capsizing. 

In order to release a boat, the celebrities had to find a key, hidden inside a Hell Hole on the river bank. 

Each Hell Hole had multiple keys inside, as well as some critters along the way. One of the keys unlocked one of the packlocks holding a boat, with the others being decoys which didn’t unlock anything.

Once a pair unlocked a boat, they could immediately begin rowing to their next challenge. 

As the ITV show kicked off this series, Danny Jones (R), Tulisa , Jane Moore , Dean, and Oti Mabuse (L) had to do the iconic skydive into the jungle

The celebrities doing the sky dive then had to take their turns to pick which celebrity they wanted to compete in a race to the finish line

Meanwhile, Barry McGuigan, GK Barry , Alan Halsall, Coleen, and Melvin Odoom waited at the beach for the other five campmates to join them

Once it was Dean’s choice to pick between Coleen or his Radio 1 colleague Melvin, he said: ‘Melvin, I’m so so sorry! Wagatha Christie you’re coming with me!’ 

The 10 celebs were tasked to race down the river on a rowing boat and in order to release a boat, the celebrities had to find a key, hidden inside a Hell Hole on the river bank

After getting wet Dean joked: ‘We were the тιтanic, they were the iceberg and we all know how that story ends!’ 

The teams races across the river in a desperate bid to win and be crowned camp leaders 

Neck and neck, Alan Halsall and Tulisa reached the river bank first, unlocking the final stage, and pulled a tag to let off a flare and win the race, along with the coveted тιтle of first camp leaders

Tulisa couldn’t contain her excitement as it was revealed she would be enтιтled to perks in camp

Rebekah lost the libel case and was ordered to pay up to £1.5million towards Coleen’s legal fees (pictured outside court in 2022) 

Taking to X they wrote: ’28 seconds in, Ant & Dec mention Rebekah Vardy’: ‘Not Dec mentioning Rebekah Vardy already’

But the BBC Radio 1 host, 32, and WAG, 38, who were Team Yellow, had trouble as their boat began to fill with water and capsize.

Dean said: ‘On the sign it said choose your boat wisely, and now we know why!’

Dean had a bright idea for him and Coleen to block the hole in their boat with his jacket and her scarf, but they quickly started to sink again.

Recalling the race, Dean joked: ‘There is nothing more petrifying than a Barry McGuigan on a mission. We were the тιтanic, they were the iceberg and we all know how that story ends!’

Neck and neck, Alan Halsall and Tulisa reached the river bank first, unlocking the final stage, and pulled a tag to let off a flare and win the race, along with the coveted тιтle of first camp leaders.

I’M A CELEBRITY 2024: MEET THE ALL STAR LINE UP

OTI MABUSE  

Oti Mabuse has already two Strictly glitterballs under her belt

AGE: 34

OCCUPATION: Professional dancer

FAMOUS FOR: Oti is best known for being a professional dancer on the British television series Strictly Come Dancing, which she won in 2019 and 2020. 

DANNY JONES 

Danny Jones is one of the bookies’ favourites to win this year’s I’m A Celeb

AGE: 38

OCCUPATION: McFly singer

FAMOUS FOR:  Danny is one of the lead vocalists and the lead guitarist for pop-rock band McFly. 

He is also a coach on The Voice UK. 

BARRY MCGUIGAN 

Former boxer Barry McGuigan is heading into the jungle

AGE: 63

OCCUPATION: Retired professional boxer

FAMOUS FOR:  Barry was nicknamed The Clones Cyclone and held the WBA and lineal featherweight тιтles from 1985 to 1986. 

GK BARRY

GK Barry is a TikTok star who recently joined the ITV family on Loose Women

AGE: 25

OCCUPATION: TikTok star 

FAMOUS FOR: Grace is known for her comedic commentary on culture, lifestyle, and fashion. She has over 3.6 million followers and recently joined the Loose Women panel. 

DEAN MCCULLOUGH 

ITV bosses are hoping Dean McCullough will ruffle feathers in the camp

AGE: 32

OCCUPATION:  Radio 1 DJ 

FAMOUS FOR:  Radio 1 DJ Dean has been signed by I’m A Celeb bosses, in the hope that he will ruffle feathers with his outspoken views. 

Earlier this year it was announced Dean would be taking over the BBC Radio 1 Early Breakfast Show, after previously fronting the afternoon slot.  

JANE MOORE  

Jane is best known as a panellist and anchor of Loose Women

AGE: 62

OCCUPATION: Journalist

 FAMOUS FOR:  Jane is best known as a panellist and anchor of Loose Women between 1999 and 2002. 

She returned as a regular panellist from 2013 onwards.

Jane takes on the challenge following her high-profile split from husband of 20 years, Showbiz agent, Gary Farrow. 

MELVIN ODOOM  

Melvin was previously courted by I’m A Celeb bosses back in 2021

AGE: 44

OCCUPATION: DJ and TV presenter

FAMOUS FOR: His work on radio. Melvin was previously courted by I’m A Celeb bosses back in 2021, but turned down the offer at the last minute.

He also had a primetime stint on Strictly back in 2016.

COLEEN ROONEY 

Reports claim that she has been offered the biggest deal in the show’s history

AGE: 38

OCCUPATION: WAG

FAMOUS FOR: Wagatha Christie case against arch rival Rebekah Vardy.

Reports claim that she has been offered the biggest deal in the show’s history, exceeding Nigel Farage’s £1.5million from last year.

ALAN HALSALL  

Alan Halsall is best known for his role as Tyrone Dobbs on Coronation Street

AGE: 42

OCCUPATION: Actor 

FAMOUS FOR: Coronation Street actor Alan Halsall was forced to withdraw from I’m A Celeb last year, after undergoing ACL Reconstruction surgery.

Bosses have now convinced the actor to sign up again, and no doubt he will draw in a huge fanbase thanks to his long-running role as Tyrone Dobbs on the soap. 

TULISA  

Tulisa is making her career comeback after reuniting with N-Dubz last year

AGE: 36

OCCUPATION: Singer and former X Factor judge 

FAMOUS FOR: Tulisa reunited with N-Dubz last year for a tour after first finding fame with the band in 2007.

In 2011, she became a judge on The X Factor and went on to launch her debut solo album, The Female Boss. 

She released her fourth album with N-Dubz last year.