Rope Jump Company Deletes All Social Media After Maria Eduarda’s Fatal 40m Plunge

In a move widely interpreted as an attempt to erase evidence of its operations, the rope-jump companies behind the fatal accident that killed 21-year-old Maria Eduarda Rodrigues de Freitas have deleted all their social media accounts following the June 13 tragedy at Brazil’s Skeleton Bridge.

Entre Cordas and Ih Voei, the operators that charged thrill-seekers around R$180 per jump on the unregulated Ponte do Esqueleto in Limeira, abruptly scrubbed their Instagram, Facebook and other platforms in the days after Eduarda’s death. The accounts, which had previously promoted the “adrenaline experience” with pH๏τos and videos of jumps from the 40-metre (131-foot) abandoned federal viaduct, vanished without explanation — a step that has only intensified public anger and suspicion.

Eduarda, a physical-education student from Jandira who aspired to become a PE teacher and had begun modelling, was hurled from the bridge without her safety rope attached. Viral multi-angle footage shows three helmeted crew members launching her in a “Superman” pose while she excitedly spread her arms in the requested “airplane” pose. The rope remained coiled on the platform. Onlookers screamed “Attach the cord!” too late. She struck the ground but was still alive; off-duty nurse Rayza Dias performed CPR, pleading “Nobody dies on my shift.” Eduarda died at the scene.

Hours earlier she had posted a carefree Instagram story: “Who was the crazy person who let me jump off a bridge???” Her mother, Valdenia Rodrigues, later wrote heartbreakingly, “That damned rope took you from me forever,” a message that has become a rallying cry.

Brazilian police arrested six people linked to the companies. Two suspects who fled into nearby woods were captured after a dramatic helicopter pursuit. Investigators revealed the crew “can’t remember who should have attached the rope.” Three instructors now face homicide charges with dolus eventualis. The companies’ sudden digital disappearance has been slammed as an attempt to hinder scrutiny of their unlicensed operations at a site that has seen at least three fatalities in recent years.

Eduarda was buried on Sunday amid national mourning. While her family grieves, the online world condemns the operators’ actions as further proof of negligence and a lack of accountability. One basic safety step was never taken — and now even the companies’ online footprints have been erased. The world watches to see whether justice will follow.