Shocking video has emerged of the moment Philadelphia Eagles GM Howie Roseman got struck on the head by a beer can thrown during Friday’s wild Super Bowl parade.

Roseman, 49, owned the moment – going viral for having a nasty cut across his forehead after the hit but still posing for the cameras while puffing on a big cigar.

But understandably, the video shows the huge amount of concern that there was from the moment the can first hit him.

Roseman was facing the other way at the time and didn’t see it coming. As the video shows, when the can strikes him on the head he immediately ducks down holding his face.

There were two women stood near him who watched on with concern as he stayed down holding his head. From there, the video stops but judging by the cut on his head, there would have been a nasty stream of blood from that moment on.

Roseman was clearly determined not to let it spoil such a momentous day.

Howie Roseman bleeds for this city.Took a beer can to the dome and was celebrating again 30 seconds later. pic.twitter.com/0ncWXKuj3I

— BirdGang�� (@GordonsWord) February 15, 2025

Howie Roseman was left with a nasty cut on his forehead after being hit by a beer can 

Video has now emerged of the concerning moment Roseman took the blow to the head 

But he didn’t let it ruin his day, telling Eagles fans on the parade rout: ‘I bleed for the city’

One fan who shared the video of the incident commented: ‘Howie Roseman bleeds for this city. Took a beer can to the dome and was celebrating again 30 seconds later.’ 

Soon after, Roseman was later pictured happily posing for the cameras with a cigar, showing off the wound.

When he addressed the crazed crowd of Eagles fans at the end of the parade rout, with the Lombardi trophy in his hands, Roseman screamed: ‘I bleed for this city! Go Eagles!’

The Eagles beat the Kansas City Chiefs 40-22 last Sunday in New Orleans for their second ever Super Bowl тιтle.

While watching the wild scenes of celebration unfold on Friday, star Eagles running back Saquon Barkley said: ‘Every time I think Philly can’t take it to another level, they take it to a whole other level. 

‘Words can’t describe it. I might be having too much fun. It definitely exceeded expectations. Man, we’ve got the best fans in the world.

‘We all sacrificed our ego and focused on winning a championship and we got it done. I came here and I couldn’t imagine being anywhere else. 

‘You can’t make it up. Sunday was amazing (beating the Chiefs). You start thinking about the future but still like this helps you live in the moment. Go Birds!’