Legendary NFL head coach Bill Belichick has been slammed by football fans for including his 24-year-old girlfriend, Jordon Hudson, in a Super Bowl 2025 commercial for Dunkin’ Donuts. 

It is the second year in a row Dunkin’ has ran a minute-long ad during the NFL’s championship game, with Ben Affleck in the middle of it. 

Instead of having fellow Bostonians Matt Damon and Tom Brady join Affleck, it was Belichick and Hudson, among a few other celebrities. 

Many have criticized Hudson and Belichick’s relationship for their age difference as the North Carolina head football coach will be 73 in April. 

The age difference has led some to believe Hudson has motives outside of romance to date Belichick. 

And some of those people unloaded on the coach and his partner on social media.

Belichick has been slammed for including Hudson in a Super Bowl 2025 commercial

The commercial for Dunkin’ Donuts also features celebrities such as Bostonian Ben Affleck 

‘It’s so nice to see Bill Belichick getting his grand daughter, I mean girlfriend, a job in the new Dunkin’ commercial. #SuperBowlLIX,’ one NFL fan said. 

‘Belichick putting his 24 year old girlfriend in the Dunkin commercial,’ another football fan said, with a GIF of someone stating ‘Stop embarrᴀssing yourself, babe.’  

‘Doesn’t she have to be doing her homework for high school tomorrow???’ one person said, alongside a GIF from the television show ‘Glee’.

‘Belichick’s 20-year-old girlfriend in the Dunkin’ commercial….’ a final person concluded with a picture claiming it was ‘utter woke nonsense’.  

A collection of messages about Jordon Hudson being included in a Super Bowl commercial

Hudson and Belichick were at the Super Bowl and in New Orleans for the week as well. 

The closing joke during the NFL Honors ceremony by host Snoop Dogg poked fun at the age difference between the two, with many jokes at last year’s Netflix roast of Tom Brady also being made at their expense. 

Belichick will enter his first year of college coaching for the Tar Heels in the fall after never stepping into the collegiate game before. 

Hudson, his partner of more than two years, will likely continue to be by his side.