Serious shoppers who love fashion and obsessively follow influencers have found a new way to shop – and you have to be invited.

CAKE, an invite-only shopping community launched this fall in New York, and it connects savvy, stylish shoppers with the coveted brands that want to meet them.

Estelle Palandjian, a former venture capitalist, co-founded CAKE for pᴀssionate shoppers like her. Members are a mix of GenZ and Millennial women who want to look amazing. They know what’s cool and want special access and special pricing on the best products.

These women know how much time, energy and money they spend on shopping, and feel they deserve more. CAKE agrees. The platform features a community of like-minded shoppers, along with exclusive benefits like early access to new releases and thousands of dollars to shop brands’ current collections. Membership costs $100 annually.

Cake Members Trunk Show at Ann Sandra on Thursday, November 14th, 2024 in Bethesda. (Joy Asico-Smith / Asico PH๏τo) Joy Asico-Smith

Users get VIP access to the premium luxury and high-end contemporary brands, including Jenni Kayne, Alex Mill, Agua Bendita, Veronica Beard, Markarian and more, with new brands added weekly.

CAKE members also get access to exclusive member experiences and VIP events, such as a recent celebrity event with Molly Sims and YSE Beauty, an evening of self-care with Majesty’s Pleasure, and a Fleur du Mal influencer event.

Thank You!

You have successfully subscribed.

CAKE knows brands burn huge amounts of money running online advertisements that may not even land in front of the right kind of shoppers. With CAKE, brands can directly connect with the best shoppers, allowing them to provide even bigger benefits.

Shoppers can join CAKE by getting an invite from a current member, through invites from select brand partners, or by signing up for the waitlist at cakemembers.com.

TMX contributed to this story.