Elon Musk is giving NFL fans a gateway to their favorite league with an upcoming feature on X.

The social media platform and the NFL partnered to build a new centralized portal that will house all NFL-related content, an X spokesperson told the New York Post.

The portal will feature a feed that curates tweets from NFL teams, rights partners (such as SNF on NBC), and reporters from outlets including NFL Media and ESPN.

It will also include separate tabs where fans can check scores, standings, and statistics.

‘I believe in partnering with the biggest and best,’ X CEO Linda Yaccarino said in a statement. ‘And it doesn’t get any bigger and better than the NFL.

Elon Musk is adding a new feature centralized NFL portal on his social media platform, X

56 percent of X users are NFL fans and 40 percent of sports material are about the league

‘Today, football fans around the world will see the power of X and NFL right on their screens. X is the world’s largest stadium and we are delivering the ultimate fan experience.’

Internet metrics show that 56 percent of users on X are NFL fans. About 40 percent of sport-related posts are about the NFL. Furthermore, in 2024, NFL videos garnered 16 billion views on the platform.

Additionally, the Super Bowl is perennially the most-discussed event on X, with 19.2m posts and 1.1b views this past year.

‘We’re constantly looking to increase the number of ways fans can engage with the NFL across all forms of media,’ Ian Trombetta, NFL senior vice president of social & influencer marketing, said.

‘The newly-launched NFL Portal on X will provide an enhanced way to enjoy the gameday experience, allowing fans to keep up with all the action from across the league.’