Ali Bromley was crowned the 2024 winner of Big Brother during Friday night’s H๏τly-anticipated grand final.
The drama-packed ITV series finally came to a close with Ali taking home the life-changing £90,000 cash prize.
Hosts AJ Odudu and Will Best confirmed that Ali had won the series, while her house rival Marcello Spooks finished in second place, after receiving boos from the crowd from through out the show.
Ali – who scooped a whopping 51.9% of the vote to win – looked sensational as she strut out in a strapless purple mini dress and waved to cheering fans.
Speaking in her winner’s interview, Ali said she believes people backed her for being ‘authentic’ and not having a ‘game plan’.
Ali Bromley was crowned the 2024 winner of Big Brother during Friday night’s H๏τly-anticipated grand final
Hosts AJ Odudu and Will Best confirmed that Ali had won the series, while her house rival Marcello finished in second place, after receiving boos from the crowd from through out the show
Ali walks away with the remaining prize fund of £90,000 – with Segun having took £10k from the pot from a previous eviction task.
During Marcello’s first interview, he explained: ‘You just pray you don’t go in week one, but it gets more tense as the weeks go. Then you have Dean and Ali after you so it is hard.
‘I’ve always said Ali is a nice person, but we are different characters. I told her in there, we didn’t have an in depth discussion about the issues.’
He was then grilled by AJ about some of his rude comments in the house, particularly the one about ‘Sarah’s pH levels’.
AJ quipped: ‘As a woman that is an offensive thing to say.It may be boy banter, but it isn’t ok.’
He said: ‘At the end of the day I’ve had a few bad experiences. It is boy banter, I should have kept to the friendship group.’
Earlier in the tense show, Hanah and Emma were evicted from the Big Brother house.
The pair looked glamorous as they left the house and head to the Late & Live studio for their first interviews – leaving rivals Ali and Marcello as the final two.
It came quickly after Segun and Nathan became the eleventh and twelfth contestants to leave the house.
Hosts AJ and Will confirmed that the pair were first to leave out of the six finalists, before they walked out to a cheering crowd.
The drama-packed ITV series finally came to a close with Ali taking home the life-changing £90,000 cash prize
Ali -who scooped a whopping 51.9% of the vote to win – looked sensational as she strut out in a strapless purple mini dress and waved to cheering fans
Ali looked over the moon as she was reunited with her partner after her exit
Hanah and Emma became the latest contestant to be evicted from the Big Brother house during Friday’s live final
The pair looked glamorous as they left the house and head to the Late & Live studio for their first interviews – leaving rivals Ali and Marcello as the final two
Segun and Nathan became the eleventh and twelfth contestants to be evicted from the BigBrother house
This left Ali, Emma, Hanah, and Marcello battle it out for the crown and £90,000 cash prize.
After six weeks, the Housemates’ stay in the Big Brother House came to an end, and to celebrate making it to the final, Big Brother threw the finalists a dinner party.
Housemates sat around the table reflecting on their time in the Big Brother House, with Nathan saying: ‘I’ve come in here expecting to not really get on with anyone; I’ve ended up really liking everyone… I couldn’t have wished for anything more.’
Ali added: ‘I’m so so grateful to be here at the final table and to have gone through everything that I’ve gone through with you guys. Whatever happens now, I feel like a winner, so thank you.’
Marcello said: ‘You’ve made me feel comfortable, you’ve made me feel at home, and you’ve all been a very special part of this journey. Thank you very much.’
Hanah added: ‘You know, I came in here knowing who I am. Yeah, I knew I was a drama queen, I knew I was funny, and I f**king loved it if I’m being honest with you. It was all me…’
Segun explained: ‘My time in the house has been amazing. Finding brothers in here, finding family, Hanah as well. Love you sis…10/10 experience.’
Emma concluded: I’ll never forget this experience; I will still remember this ’til the day I die. We’re all winners and I feel so so grateful to have had the opportunity to ever be in the House. Thank you, Big Brother.’
Hosts AJ Odudu and Will Best confirmed that the pair were first to leave out of the six finalists, before they walked out to a cheering crowd
This left Ali, Emma, Hanah, and Marcello battle it out for the crown and £90,000 cash prize
Segun explained: ‘My time in the house has been amazing. Finding brothers in here, finding family, Hanah as well. Love you sis…10/10 experience’
Nathan said: ‘I’ve come in here expecting to not really get on with anyone; I’ve ended up really liking everyone… I couldn’t have wished for anything more.’
The Big Brother final comes after ITV has confirmed that Big Brother will return to screens next year, along with the Celebrity version, marking 25 years of the show in the UK – and applications are already open.
It comes as the channel’s second instalment of the original reality format is set to conclude on Friday night after another successful series.
During the Live Final, viewers will crown the winner of the current series, who will walk away victorious with a life-changing cash prize.
The third series of Big Brother on ITV2 and ITVX will follow another iconic star-studded edition of Celebrity Big Brother which is set to air in spring 2025, as a new batch of famous faces take up residence in the UK’s most famous abode.
Applications for next year’s civilian series are now open, so hopefuls who believe they have what it takes to take on the original social experiment can now apply by visiting BigBrother.com.
Paul Mortimer, Director of Reality Commissioning and Acquisitions said, ‘Big Brother programming has firmly established itself across ITV’s platforms and become a favourite with our viewers.
AJ looked sensational in a chainmail dress, while Will stood out in a white blazer
Housemates from through out the series returned for the live final
After six weeks, the Housemates’ stay in the Big Brother House came to an end, and to celebrate making it to the final, Big Brother threw the finalists a dinner party
‘Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amᴀssed almost 100 million streams on ITVX.
‘We’re therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.’
Katy Manley, Managing Director of Initial, added: ‘We are so excited to be coming back with more Celebrity Big Brother and Big Brother.
‘Both series have really resonated with audiences, and we can’t wait to make more. As always, viewers can look forward to Big Brother keeping Housemates – celebrities and civilians alike – on their toes.’
BIG BROTHER 2024: MEET THE CONTESTANTS!
EMMA
AGE : 53
FROM: Altrincham, originally EsSєx
OCCUPATION: Aesthetics Business owner
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? If somebody doesn’t get my humour then they might think ‘she’s really abrupt and to the point and says it how it is’ but that’s my humour.
ROSIE
AGE: 29
FROM: Cornwall (originally EsSєx)
OCCUPATION: Dental ᴀssistant
DO YOU HAVE A STRATEGY FOR MAKING IT TO THE FINAL? No! I think it’s about being your most authentic self. The viewers aren’t dumb – they can sniff out manufactured drama.
NATHAN
AGE: 24
FROM: Dumfries
OCCUPATION: Pork Salesman and King Charles’ former butler
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? Accidentally offending someone – someone taking something I’ve said the wrong way. Not a terrible offence, but if someone takes something I said the wrong way.
SEGUN
AGE: 25
FROM: Watford
OCCUPATION: Charity Videographer
WHAT DO YOU THINK YOU’LL BRING TO THE HOUSE? I think I’ll bring energy, comedic energy, vitality and a lot of entertainment and being uplifting.
DAZE
AGE: 24
FROM: London
OCCUPATION: Climate Activist
WHAT WOULD YOU DO WITH THE MONEY IF YOU WON? It’s been a difficult financial period for me – climate activism is quite often something you do in debt. It would be nice to have money to do the work
KHALED
AGE: 23
FROM: Manchester
OCCUPATION: Sales Manager
WHY DID YOU APPLY TO BE ON THIS NEW SERIES OF BIG BROTHER? I didn’t actually know what Big Brother was. I thought it’s a new opportunity in life. I have no interest in being famous.
MARTHA
AGE: 26
FROM: Scarborough, originally from Margate
OCCUPATION: NHS Administrator
WHAT ARE YOU LOOKING FORWARD TO THE MOST ABOUT BEING A HOUSEMATE? Definitely sitting on the Diary Room chair. That is a bucket list ticked off. Also just experiencing that isolation. I’m going to really enjoy not having my phone. I just love not having that responsibility.
LILY
AGE: 20
FROM: Warrington
OCCUPATION: Chinese Takeaway Server
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? Probably that I’m annoying but I don’t care.
ALI
AGE: 38
FROM: London
OCCUPATION: Forensic Psychologist
WHAT ARE YOU LOOKING FORWARD TO THE MOST ABOUT BEING A HOUSEMATE? Just being away and thrown into a totally new environment, completely different to anything I’ve done before, completely different to anything I’ll ever do in the future.
THOMAS
AGE: 20
FROM: Carlisle
OCCUPATION: Amputee Footballer
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? One of my bad traits is that I speak a lot. I do a lot of talking without thinking. In myself I never get offended, you can say anything about me – I’ve already heard it before.
RYAN
AGE: 28
FROM: Stockport
OCCUPATION: Marketing and Events
WHY DID YOU APPLY TO BE ON THIS NEW SERIES OF BIG BROTHER? I’ve always been a fan of the show – it’s been a bit of a childhood dream to go on it.
HANAH
AGE: 24
FROM: West London
OCCUPATION: HR Consultant
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? I feel like whoever nominates is just a hater, babes! I think it might be my opinions that people nominate me for.
IZAAZ
AGE: 29
FROM: London, originally Swansea
OCCUPATION: Sales Consultant
WHAT DO YOU THINK YOU’LL BRING TO THE HOUSE? I’ll bring a lot of happiness and kindness. I reckon I’ll be there for a lot of people. I’m not the type of person to fall out with anyone and if I did, I’d make up for it.
SARAH
AGE: 27
FROM: Shrewsbury
OCCUPATION: Spa Account Manager
WHAT WOULD YOU DO WITH THE MONEY IF YOU WON? A few different things. One, I’d have my dream wedding. Two, go on a nice holiday. And three, maybe start my own business.
MARCELLO
AGE: 34
FROM: East London
OCCUPATION: Youth Mentor
DO YOU HAVE A STRATEGY FOR MAKING IT TO THE FINAL? Not at all. I’m going to show love, I’m going to be myself and that’s all I can do.
DEAN
AGE: 35
FROM: East London
OCCUPATION: Barber
WHY DID YOU APPLY TO BE ON THIS NEW SERIES OF BIG BROTHER? I’ve been a fan for the longest time. I’ve wanted to do it from the age of 11 and never had the confidence to do it. As I got older, I was still obsessed with the show and as soon as it came back it was ‘this is my time to apply’.
