Coleen Rooney has reportedly smuggled collagen sachets into the I’m A Celebrity… Get Me Out Of Here! jungle ahead of the show’s launch. 

The WAG apparently ‘swears by’ the beauty item for keeping her hair, nails, and skin looking healthy and it was a ‘non-negotiable’ that she’d have them in Australia. 

Coleen is set to rough it in camp with a cast of famous faces like former Strictly pro Oti Mabuse and McFly’s Danny Jones in the ITV compeтιтion, which kicks off on Sunday.

While most celebrities would choose chocolate as their luxury item, the 38-year-old is reportedly more interested in keeping up her daily beauty regimen. 

A source told The Mirror: ‘She’s always looked after herself, and this is just part of her routine.

‘She absolutely swears by collagen and it was non negotiable. It’s one of her secret weapons for staying healthy.’

Coleen Rooney has reportedly smuggled collagen sachets into the I’m A Celebrity … Get Me Out Of Here! jungle ahead of the show’s launch

The 38-year-old will enter the I’m A Celeb jungle during Sunday’s launch 

Coleen – who will be paid a reported £1.5million for her jungle stint – is already an ambᴀssador for global wellness brand, Applied Nutrition. 

It is thought that she is preparing to launch the Coleen Rooney Applied Nutrition range of collagen in January – so her collagen sachets could be excellent promotion in camp for the potential upcoming venture. 

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The mother-of-four has also brought some personal touches to camp, according to the outlet. 

Coleen has packed pH๏τos of her sons – Kai, 15, Kit, 11, Klay, eight, and six-year-old Cᴀss – to stop her feeling homesick in camp. 

‘She’s a devoted mum, and having pictures of her kids with her is a must. They are her motivation through everything, even the toughest parts of the show,’ the source said. 

Before flying Down Under, Coleen revealed she left two huge whiteboards covered with instructions for the ‘army of people’ who will look after the children.  

‘I am really anxious about leaving the kids. That’s my biggest thing, and for weeks and months that’s been on my mind,’ she admitted in a video on Instagram. 

‘But I’ve come to terms with it. I’ve planned, I’ve prepped, I’ve got an army of people – family, friends, school friends – all helping out with the kids.  

Coleen ‘swears by’ the luxury item and it was ‘non-negotiable’ that she’d have them in the jungle

She also reportedly packed pH๏τos of her four sons – Kai, 15, Kit, 11, Klay, eight, and six-year-old Cᴀss

She is married to football legend, Wayne Rooney 

The TV personality revealed she had written out guidelines for ‘four weeks of timetables, football runs, parties, just everything’.

She finally agreed to sign up to I’m A Celeb following years of being approached by bosses, given her 16-year marriage to Plymouth Argyle manager Wayne is in a strong position and their kids are older.

Earlier this week, Coleen shut down rumours that she will be exempt from Bushtucker trials due to her reactive arthritis, which affects the joints and is set off by stress.   

‘I would like to experience it, something different, do something for myself, meet new people. I’m looking forward to doing the trials,’ she said on her Instagram Story.

‘There’s been a lot of news saying that I can’t do trials because of certain illnesses but I can confirm I can do every trial, so I am not excluded from any.’