She set temperatures soaring with her new Agent Provocateur campaign this week.
And Abbey Clancy continued to be the best advert for the brand as she attended the launch party at The Marquis Cornwallis in London on Wednesday.
The model, 38, put her incredible figure on display in the brand’s £245 Gisele silk slip that featured a plunging neckline and racy split on the hem.
She teamed the garment with sheer stockings and boosted her frame with mesh stilettos.
Abbey looked in good spirits as she posed at the party with husband Peter Crouch, 43, who looked dapper in a black suit and polo neck.
Abbey Clancy continued to be the best advert for Agent Provocateur as she attended the launch party at The Marquis Cornwallis in London on Wednesday
Also at the glitzy bash was Lottie Moss , 26, who looked incredible in a low-cut black dress that showed off her ample cleavage
Abbey and Lottie looked phenomenal as the blonde bombshells posed together at the event
Also at the glitzy bash was Lottie Moss, 26, who looked incredible in a low-cut black dress that showed off her ample cleavage.
Layering up, the half-sister of Kate Moss, draped a copper fur coat over her shoulders as she mingled with the guests.
Earlier this week, Agent Provocateur released their steamy Christmas campaign starring Abbey and her husband Peter.
In the advert, the model showcases her incredible figure in red lace lingerie and suspenders from the Forever Collection which cost a whopping £1500 as she seduces the former footballeron a snooker table.
Lingerie sets at the high-end brand don’t come cheap, with Abbey’s red Dioni bra selling for £545, the briefs for £375, the suspenders for £470, the garter set for £125, and the stockings for £40. The set totals £1555.
Directed by Greg Williams and co-starring Jamie Winstone as the pub landlady, the couple put on a very amorous display at The Marquis Cornwallis – which was used as the venue for the launch party.
In the advert, Abbey crawls towards Peter, before pulling his trousers down to reveal his boxers from the lingerie giant.
While the accompanying pH๏τoshoot sees the TV presenter looking nothing short of sensational in very daring lingerie.
The model, 38, put her incredible figure on display in the brand’s £245 Gisele silk slip that she layered beneath a short PVC coat
Abbey looked in good spirits as she posed at the party with husband Peter Crouch , 43, who looked dapper in a black suit and polo neck
Abbey teamed the garment with sheer stockings and boosted her frame with mesh stilettos
She ensured all eyes would be on her as she posed up a storm inside the venue
It was a family affair for Abbey as she was supported by her little sister Elle and her husband Ben Caring
Layering up, Lottie – half-sister of Kate Moss – draped a copper fur coat over her shoulders as she mingled with the guests including Maeve Broderick
Daisy Lowe looked in great spirits as she larked around with Jaime Winstone
Jaime was having a great time as she caught up with DJ Fat Tony at the pub
Doja Cat looked incredible in a plunging black leather dress that cinched in her slender waist
Lennon Gallagher and girlfriend Isobel Richmond put on a cosy display at the party
The pair had a look of love as they gazed adoringly at one another
Tigerlily Taylor looked fantastic in a skinтιԍнт black dress with racy cut out detailing
Paloma Faith looked incredible in a sheer dress and stockings as she larked around at the bash
Paloma treated the guests to a performance on the night
Model Sophia Hadjipanteli showed off her figure in a sheer lace dress with a fur stole
Slipping into a black lace corset, Abbey showcases her tiny waist, while she also dons a cutout bra attached to gold collar for a racy twist.
Her blonde hair is styled in loose waves and she sports a full face of flawless makeup as she poses up a storm on a bed in a softly-lit H๏τel room.
The Christmas campaign is a playful anniversary-inspired update of the brand’s iconic 2015 Love Me Tender film starring Rosie Huntington Whiteley.
The famous advert saw the model turn up at her partner’s work and give him a lap dance in a Sєxy black lingerie set after he cancelled their date to focus on an ᴀssignment.
Rosie covered up in a trench on the way to see him before revealing her racy look underneath – with Abbey once revealing she did the same.
In November last year, Abbey revealed she picked up her husband Peter from training once wearing nothing but a Burberry trench to persuade him to come home.
The model said she was completely naked underneath the designer coat with Peter admitting the tactic to get him off the football pitch ‘worked very well’.
Peter said on their Therapy Crouch podcast: ‘It’s easy to surprise me – very much so. If I came home and you had no clothes on. It’d be the best surprise ever.
Earlier this week, Agent Provocateur released their steamy Christmas campaign starring Abbey and her husband Peter
The model, 38, showcases her incredible figure in red lace lingerie and suspenders from the Forever Collection, which cost a whopping £1500, as she seduces the former footballer, 43, on a snooker table
The accompanying pH๏τoshoot sees the TV presenter looking nothing short of sensational in very daring lingerie
Slipping into a black lace corset, Abbey showcases her tiny waist, while she also dons a cutout bra attached to gold collar for a racy twist
‘It’s so simple – all you have to do is just not wear any clothes. It’s so simple and I’ll be so happy. I’m just being honest.’
Abbey confessed: ‘I picked you up from training once like that, didn’t I?
‘That Burberry Mac you got me, I picked him up from training once with that on and nothing underneath it – to get him home.’
Peter admitted: ‘And it worked – very well.’
But Peter claimed Abbey had not given him many romantic surprises, complaining: ‘All the onus is on the man – that’s the problem.’
When she did try on one of his birthdays, by hiring a stripper for him, it proved a disaster
Abbey said: ‘He went ballistic. I got him a roly-poly-o-gram and he went mad. A larger stripper – and he went mental that everyone was looking at him, so told her instantly to leave. She didn’t even take one sock off.’
The couple, who have four children, renewed their wedding vows in December 2022 on a private island in the Maldives.
The couple originally planned to renew their vows to celebrate their 10th wedding anniversary, but had to postpone the ceremony multiple times:
The Christmas campaign is a playful anniversary-inspired update of the brand’s iconic 2015 Love Me Tender film starring Rosie Huntington Whiteley