Kendall Jenner has taken the fashion world by storm once again, becoming the face of Tommy Hilfiger’s spring 2024 campaign. The renowned supermodel is not alone in this venture. She’s joined by a group of her friends, enhancing the collection’s appeal with genuine connections and camaraderie.

Captured by Renell Medrano in the sunny locale of Los Angeles, the advertisements breathe new life into Americana staples. The imagery highlights essential pieces like Oxford shirts, blazers, polos, cardigans, and chino pants while infusing them with a fresh, preppy chic vibe.

Kendall, known for her effortless elegance, shines throughout, channeling the Tommy Hilfiger iconic red, white, and blue color scheme accentuated with sporty undertones. The spring 2024 collection stands out with its new takes on classic styles.

The modernized silhouettes of trench coats and the introduction of a polo dress are notable within the range. These new designs present a renewed vision for the season’s trends. Kendall’s participation in the Tommy Hilfiger campaign follows her recent appearance in Calvin Klein’s spring collection.

The inclusion of her friends Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan adds a layer of authenticity and joy to the campaign, underlining the themes of friendship and unity.