For the first time in the history of the Cleveland Browns, the team will don a brown helmet for football games this season.
To mark the occasion, the team celebrated by floating a raft out on Lake Erie – where things went horribly wrong for someone on the water.
Officially known as the ‘Alpha Dawg’ uniform, the Browns will wear a dark brown jersey, pants, socks, and helmet this season.
Despite being named the ‘Browns’ after former owner and coach Paul Brown, Cleveland’s football team has traditionally worn orange helmets.
The team decided to celebrate by putting a giant inflatable helmet on a float sent out into the Great Lakes with people on it to pH๏τograph the object – and to pull back a cover unveiling it for the public.
Unfortunately for one person taking pH๏τos, they forgot they were out on the water.
The Cleveland Browns unveiled a brand new uniform look – branded as the ‘Alpha Dawg’ set
Despite being named the Browns since inception, this is the first time they had a brown helmet
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A blow-up helmet was unveiled on a raft in Lake Erie. A pH๏τographer on it fell in the water.
TV cameras from local news station WKYC captured the moment that someone pH๏τographing the scene walked to the edge of the float, lost their footing, and fell straight into the water.
It’s unclear what happened to the person who fell into the water. DailyMail.com has reached out to the Browns for comment on this matter.
The team rolled out the new uniform with much excitement and teased the launch days prior.
”Alpha Dawg’ embodies what we set out to be as the Cleveland Browns, the leaders of the pack. We’re excited about this new alternate helmet and the ode it pays to the rich history of the color brown as part of our organization, switching it up from our iconic orange helmets,’ said JW Johnson, Cleveland Browns Executive Vice President and Partner.
‘We look forward to the team wearing the all-brown helmet and uniform combination for the first time on September 21 at Huntington Bank Field and leaning into the ‘Alpha Dawg’ mentality throughout the 2025 season.’
The Browns will make their season debut at home against the in-state rival Cincinnati Bengals on September 7. The uniforms will be worn for the first time on September 21 against the Green Bay Packers.
