Inside the seven-figure business of proxy betting in Las Vegas

Inside the seven-figure business of proxy betting in Las Vegas

So, you want to be a pro sports bettor.

The place to be, then, is Las Vegas.

NFL season contests such as Circa Survivor, Circa Millions and Westgate Super Contest offer mᴀssive paydays — upwards of $6 million — at buy-in rates of $1,000, as the world’s top professional bettors compete for bragging rights on top of big money.

“This is the crown achievement as a bettor to show you are the best,” Matty Simo, a founder at Football Contest Proxy, told The Post.

Big money is on the line at these Vegas contests. Getty Images

Beneath all of the glitz and glamour of the contests, which include dreams of winning big and competing with some of the sharpest bettors, are the runners who make their picks at the counter of a Vegas betting operation.

At Circa Sportsbook, picks need to be made at the counter, meaning the bettor needs to be in town.

Even with the advent of smartphones and the growth of mobile sports betting, what seems like an easy task isn’t readily available, paving the way for a whole different option.

Proxy businesses have popped up throughout Sin City, allowing bettors to pay a fee — usually between $200 and $300 per season — to go to Circa, Westgate or other sportsbooks to make Survivor or against the spread picks each week.

The odd ecosystem is worth in the seven-figure range each season.

“Twenty years ago, we only had 12 clients,” co-founder Toni Law said. “Now, we have 3,000 and growing each year.”

Maxx Crosby stands at Allegiant Stadium in Las Vegas. Getty Images

Participants need to be in Las Vegas to sign paperwork at the sportsbook for their desired tournament and then give permission to the proxy service to make picks on their behalf.

The Circa Survivor contest had 13,000 entries last year, a total only expected to rise in 2025.

It’s not always easy, however, with non-football life happenings getting in the way at times.

Betting on the NFL?

During the COVID-affected 2020 season, bettors missed entries or didn’t get what they were expecting as the virus wreaked havoc on NFL players and bettors, with spreads sometimes moving as much as six points in either direction.

“Wonky things happen sometimes,” Simo said. “There are thousands of emails, tickets go in, picks are made, and it’s a grueling schedule.”

The fee for making picks varies by day of submission, with Saturday being the most expensive day for proxy picks, but also giving the player the most time to make a decision.

Jalen Hurts and the Eagles won the Super Bowl. AFP via Getty Images

The schedule is through holidays, and oftentimes on Thanksgiving the casino treats the large set of Thursday and Friday games as it’s own week, making it an even busier time for the proxy services.

The 2025-26 football season should be a landmark one for the contest goers, as Circa announced a new contest for extreme sharps, with a $100,000 buy-in that guarantees a minimum $1.5 million prize pool.

The Post’s Doug Kezirian placed 14th in the 2023 Circa Million, among other strong finishes in the vast sports betting tournaments.

Why Trust New York Post Betting

Erich Richter is a brazilian jiu-jitsu blue belt but he has a black belt in MMA betting. During the football season he’s showcased mᴀssive profits at The Post in the player prop market the last two seasons. While constantly betting long sH๏τs, his return on investment is 30.15 percent since 2022.

Related Posts

Johnny Manziel leads pack of sports stars taking part in season four of Special Forces

Johnny Manziel leads pack of sports stars taking part in season four of Special Forces

Former NFL quarterback Johnny Manziel headlines the pack of sports stars taking part in season four of Fox reality compeтιтion Special Forces: World’s Toughest Test, which premiers next…

NFL confirms major loophole in new ban on smelling salts and other ammonia inhalants

NFL confirms major loophole in new ban on smelling salts and other ammonia inhalants

NFL players gripping their contraband smelling salts like winning lottery tickets can relax: the league won’t ban the inhalants. The players’ union sent a memo to members…

Dallas Cowboys backup QB Joe Milton easily tops NFL ‘record’ during scrimmage with Los Angeles Rams

Dallas Cowboys backup QB Joe Milton easily tops NFL ‘record’ during scrimmage with Los Angeles Rams

The Cowboys’ offseason trade for Patriots backup Joe Milton wasn’t supposed to start a quarterback controversy in Dallas, given the status of entrenched $240 million starter Dak…

Travis Kelce glad to escape Taylor Swift attention in ‘sanctuary’ of Kansas City Chiefs camp

Travis Kelce glad to escape Taylor Swift attention in ‘sanctuary’ of Kansas City Chiefs camp

Kansas City Chiefs тιԍнт end Travis Kelce is glad to escape the mᴀssive attention he gets as Taylor Swift’s boyfriend, calling the team’s training camp a ‘sanctuary’…

Revealed: Why Kansas City Chiefs welcomed a sworn enemy into camp… and he was even wearing team uniform

Revealed: Why Kansas City Chiefs welcomed a sworn enemy into camp… and he was even wearing team uniform

The Kansas City Chiefs have brought former Las Vegas Raiders coach Antonio Pierce to training camp despite being a former sworn enemy due to his vast defensive…

Machine Gun Kelly reveals somber Taylor Swift Super Bowl chat as Travis Kelce and the Chiefs were getting beat

Machine Gun Kelly reveals somber Taylor Swift Super Bowl chat as Travis Kelce and the Chiefs were getting beat

The Chiefs’ Super Bowl LIX loss was devastating for Travis Kelce, but it was a sad night for Machine Gun Kelly as well. The musician, who grew…