Bears running backs coach Eric Bieniemy is already making a strong impression in his new role, as recent video shows him ripping his players during the team’s rookie camp.

Bieniemy, a two-time Super Bowl winner as the Chiefs’ offensive coordinator, re-joined the NFL ranks this winter after one season as UCLA’s ᴀssistant head coach and offensive coordinator.

And the 55-year-old had some harsh words for Chicago’s young running backs on Saturday, as he berated them in a now-viral clip.

As the running backs went through a pᴀss-catching drill with small hurdles at the end, Bienemy yelled at one player to ‘pick your f***ing eyes up.’

He then barked at another player after he apparently touched a cone.

‘Why are you touching the f***ing cone?,’ he asked.

Bears running backs coach Eric Bieniemy had some harsh words for rookies at practice

Bieniemy was previously the offensive coordinator for the Kansas City Chiefs

“Don’t touch the cones!” – Eric Bieniemy applying pressure to his young RBs 🤬 pic.twitter.com/PSTeK7UNss

— CHGO Bears (@CHGO_Bears) May 10, 2025

Fans had a wide range of reactions to the moment as they took to X.

Read More Cleveland Browns reporter caught on camera brutally trolling team’s new rookie quarterback

‘holy s*** did not know EB was back in the league. chicago is so screwed next year,’ one wrote.

‘This is how he was talking too them kids at UCLA they did not like it haha,’ a second added.

However, a third added: ‘I love when coaches coach!!!!’

And a fourth said, ‘Love it. Exactly what we need.’

The tough-talking coach was linked with several head coaching jobs after playing a role in a prolific Kansas City offense which went on to win two Super Bowls.

However, interviews with the likes of the Commanders, Colts and Falcons did not result in him getting a head coaching job, and he ultimately left the Chiefs following the 2022 season for the same job in Washington.

There, his hard-nosed coaching style drew the ire of some players, with head coach Ron Rivera revealing at one point that players were struggling to adjust to Bieniemy’s ways.

He was ultimately let go by the team after Rivera was fired in early 2024.

Bieniemy lasted just one season as the offensive coordinator of the Washington Commanders

Notably, Bieniemy called plays in Washington, while that task was performed by head coach Andy Reid in Kansas City. 

His Washington offense, led by quarterback Sam Howell (who was a backup last season), finished just 25th in points.

He’ll have a young group of running backs to work with in Chicago, led by 26-year-old D’Andre Swift.

The group also includes 2023 fourth-round pick Roschon Johnson and rookie seventh-rounder Kyle Monangai out of Rutgers.

The Bears finished just 25th in rushing yards per game last season, so Bieniemy certainly has his work cut out for him.