Lamar Jackson launches petty legal attack on NASCAR legend Dale Earnhardt Jr. in bitter feud

Lamar Jackson launches petty legal attack on NASCAR legend Dale Earnhardt Jr. in bitter feud

Ravens quarterback Lamar Jackson has sparked a trademark dispute with NASCAR legend Dale Earnhardt Jr. over the No 8.

The racing driver’s company, DEJ Holdings, moved to trademark the number for merchandising back in 2024.

But on Wednesday, the NFL star filed his opposition to the motion, arguing that he ‘believes he will be damaged by the registration’.

Jackson has previously filed to trademark ‘Era 8’ and ‘Era 8 by Lamar Jackson’ for products including hats, shoes, and bags. 

And the quarterback’s lawyers argue that Earnhardt Jr.’s mark is ‘highly similar’ and is therefore ‘likely to cause confusion, or cause mistake, or to deceive.’

‘(Jackson) is well-known by this number due to his notoriety and fame, along with his promotion of this number in his trademarks and in media coverage,’ his opposition reads. 

Lamar Jackson has sparked a trademark dispute with NASCAR legend Dale Earnhardt Jr.

Lamar Jackson has sparked a trademark dispute with NASCAR legend Dale Earnhardt Jr.

The driver's company, DEJ Holdings, moved to trademark the number for merchandising

The driver’s company, DEJ Holdings, moved to trademark the number for merchandising

His red No 8 - with Budweiser sponsorship - is one of the most recognizable looks in NASCAR

His red No 8 – with Budweiser sponsorship – is one of the most recognizable looks in NASCAR

‘Applicant’s Mark falsely suggests a connection with persons, living or ᴅᴇᴀᴅ, namely, Lamar Jackson, who is well known by the number 8.’

The filing continues: ‘(Jackson) has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame.’

It’s not the first time that Jackson has taken legal action over the number. He filed a similar response after NFL legend Troy Aikman moved to trademark the word ‘Eight’ in 2024. 

According to WCNC Charlotte, Earnhardt had spent more than a decade trying to secure the rights to a version of the No 8 from his stepmother, Teresa.

His red car featuring the No 8 – alongside sponsorship by Budweiser – grew to become one of the most recognizable looks in NASCAR.

Related Posts

NFL fans split over Quinn Ewers’ controversial draft room

NFL fans split over Quinn Ewers’ controversial draft room

Former Texas quarterback Quinn Ewers has gone viral over the remarkable hunting collection on display at his NFL draft party. The cameras have been on Ewers as…

Fans go wild for New York Giants QB Jaxson Dart’s mom as she steals the show at the NFL Draft

Fans go wild for New York Giants QB Jaxson Dart’s mom as she steals the show at the NFL Draft

Jaxson Dart emerged as one of the stories of the first round at the NFL Draft when the New York Giants swooped for him – and his…

Fans spot wild Shedeur Sanders error in Stephen A. Smith post saying racism is behind NFL Draft snub

Fans spot wild Shedeur Sanders error in Stephen A. Smith post saying racism is behind NFL Draft snub

Stephen A. Smith has compared Shedeur Sanders to Colin Kaepernick in a pᴀssionate post on X about the quarterback’s NFL Draft snub. But the ESPN analyst undermined…

Revealed: Shedeur Sanders is losing tens of millions thanks to shocking NFL Draft slide

Revealed: Shedeur Sanders is losing tens of millions thanks to shocking NFL Draft slide

Shedeur Sanders’ shocking NFL Draft slide will do more than dent the quarterback’s ego – it will severely impact his pay packet, too. The former Colorado star,…

Patrick Mahomes issues blunt verdict on Shedeur Sanders’ humiliating NFL Draft slide

Patrick Mahomes issues blunt verdict on Shedeur Sanders’ humiliating NFL Draft slide

Patrick Mahomes weighed in – albeit briefly – on fellow quarterback Shedeur Sanders’ shocking slide in the NFL Draft.  Sanders, who had once been pegged as a…

Shedeur Sanders’ NFL Draft nightmare continues as humiliated QB plummets out of third round in worst slide in history… despite Trump’s demand

Shedeur Sanders’ NFL Draft nightmare continues as humiliated QB plummets out of third round in worst slide in history… despite Trump’s demand

After going to bed on Thursday night having not been selected in the first round of the NFL Draft, Colorado quarterback Shedeur Sanders is still waiting for…