Bill Belichick’s 24-year-old girlfriend Jordon Hudson has been using her power as his ‘de facto agent’ to widen her popularity, according to a bombshell new claim from a former ESPN insider.

Belichick, 72, and Hudson have consistently made headlines since they made their relationship public last summer, and it arguably reached its peak at this weekend’s Super Bowl with the loved-up pair spotted regularly around New Orleans.

During the game itself, Belichick and Hudson even appeared in a Dunkin’ ad together, and more light has now been shed on that by Pablo Torre, a sportswriter and former host at ESPN.

‘What I have been told is that Jordon essentially has been functioning as Bill Belichick’s… de facto agent,’ he revealed on his self-тιтled podcast. 

‘The person that you need to go through to book Bill Belichick for a Super Bowl commercial, or for the other commitments he has as a multi-platform personality. She’s the gateway. 

‘What I’ve been told, reliably, is that Jordon happened to then use that power to be in the commercial as well.’

Jordon Hudson is reportedly acting as Bill Belichick’s ‘de facto agent’ amid their boost in fame 

Hudson (center) appeared with Belichick in a Dunkin’ commercial during the Super Bowl 

The former cheerleader is said to have been dating the legendary New England Patriots coach for three years – although they only went public last year.

This week, they were in New Orleans together attending the Super Bowl, even getting some heat from Snoop Dogg while sat in the crowd at NFL Honors. 

The 24-year-old has also sparked engagement rumors with Belichick by showing off a huge rock on her left ring finger, in pictures captured by DailyMail.com during Super Bowl week.

When the pair appeared in the Dunkin’ ad during the Super Bowl, it led to much criticism online as viewers once again brought up the age gap between the pair.  

‘It’s so nice to see Bill Belichick getting his grand daughter, I mean girlfriend, a job in the new Dunkin’ commercial. #SuperBowlLIX,’ one NFL fan said. 

Belichick and Hudson have been going strong since their relationship was revealed last year

Hudson was spotted flaunted a stunning ring at a charity event in New Orleans on Wednesday

‘Belichick putting his 24 year old girlfriend in the Dunkin commercial,’ another football fan said, with a GIF of someone stating ‘Stop embarrᴀssing yourself, babe.’  

‘Doesn’t she have to be doing her homework for high school tomorrow???’ one person said, alongside a GIF from the television show ‘Glee’.

‘Belichick’s 20-year-old girlfriend in the Dunkin’ commercial….’ a final person concluded with a picture claiming it was ‘utter woke nonsense’. 

Belichick will enter his first year of college coaching for the Tar Heels in the fall after never stepping into the collegiate game before.