The Jeep Super Bowl commercial starring Harrison Ford has been hailed ‘the best’ of the night for its rousing pro-American message.
Of all the commercials that played on Sunday evening during Super Bowl LIX, the Indiana Jones actor, who doesn’t normally participate in a lot of ads, took first place, according to watchers across the country.
In the advert, the actor, who is worth millions, said: ‘Longest thing we ever do is live our lives. But life doesn’t come with an owner’s manual… Mighta been nice, huh? But that means we get to write our own stories.
‘But that means we get to write our own stories. Freedom is yes, or no, or maybe.
‘Freedom is for everybody. But it isn’t free, it’s earned,’ Ford said as footage of Jeeps in World War II and American soldiers played in the background.
‘There are real heroes in the world, but not the ones in the movies. Real heroes are humble, and they’re not driven by pride. Pride is a terrible driver.
‘Freedom is the roar of one man’s engine, and the silence of another’s. Freedom is the ability to inspire.
‘The most sacred thing in life isn’t the path. It’s the freedom to choose it,’ he added as he hopped in a jeep and drove down a dirt road.
The Jeep Super Bowl LIX commercial staring Indiana Jones star Harrison Ford, 82, has been hailed ‘the best’ of the night for its rousing pro-American message
Ford told People he initially turned down his surprise commercial for Jeep, but soon agreed to do so after Indiana Jones director James Mangold ultimately persuaded him
‘Choose what makes you happy. My friends, my family, my work make me happy. This Jeep makes me happy, even though my name is Ford,’ he joked.
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After seeing the two minute ad, many praised Ford for his commercial, as one user said: ‘Love seeing patriotism in action, especially with a legend like Harrison Ford.’
‘Hope this ad inspires more companies to celebrate American pride and freedom,’ they added.
‘Fresh off his hit show 1923 Harrison Ford follows it up with this gem for Jeep. Smell the freedom!,’ another said.
Ford told People he initially turned down his surprise commercial for Jeep.
The actor admitted he wasn’t initially planning to be involved, but the chance to re-team with his Indiana Jones And The Dial of Destiny director James Mangold ultimately persuaded him.
He said: ‘You always say no at first… [But the commercial] was refined and personalized. [With James’ input] it came out to be something that I really feel comfortable with.’
The Star Wars actor described the commercial, which was тιтled ‘Owner’s Manual’, as a ‘rumination on life.’
Harrison Ford revealed what makes him happy in a new Super Bowl ad from Sunday that lasted two minutes. Turns out it is a Jeep Wrangler 4xe which starts at $50K
He said: ‘It’s just a rumination on life. It’s about having control and choice in your own life, and it’s about ᴀssuming the responsibility for your own life.
‘I think [the ad] was inspired in the way that it was sH๏τ, the way that it was made. I was happy to be involved… It’s not the in-your-face big splash kind of Super Bowl commercial. It’s a soft sell.’
But the Captain America: Brave New World actor wasn’t thinking too much about the ad’s broadcast debut on game day.
He said: ‘We’re just going to be there, eating and drinkin’ like everybody else. I’m there to watch the game.
‘I’ve seen the commercial. I know how it ends.’
Jeep were thrilled to bring ‘the guy who epitomizes adventure’ on board for the commercial.
CEP Bob Broderdorf said: ‘Battle-born and forged in steel in 1941, the Jeep brand has represented freedom and adventure, pushing the limits, taking on the compeтιтion and overpowering every obstacle for over 80 years.
‘In film, Harrison Ford has overcome the odds and flown from one side of the galaxy to the other all in the name of it, and in real life, he’s known to blaze his own trail.
‘So yes, Ford knows a thing or two about what the Jeep brand is all about.
‘As America’s Most Patriotic Brand for the last 23 years running, it only makes sense for the Jeep brand to continue to be one of the industry’s greatest creative supporters of the big game. And there was no greater stage to have Ford admit to America just how happy Jeep makes him.’
