Kyle Juszczyk could not contain his joy when asked about his wife Kristin’s success, having launched a clothing line with the NFL in January.
Kristin’s designs found popularity last season when Taylor Swift rolled up to a Chiefs game wearing a custom Travis Kelce puffer jacket she had made.
One viral moment turned into another and the one after as Brittany Mahomes, Taylor Lautner, Deebo Samuel, Simone Biles, and Klay Thompson wore her pieces. Not long after, the NFL took notice and struck a deal with the 49ers WAG to mᴀss-produce her designs.
Speaking to DailyMail.com after the 2025 Pro Bowl Games in Orlando, Kyle raved about Kristin’s deal and beamed over what’s ahead with her clothing brand.
‘It’s been a dream come true,’ The 49ers fullback said. ‘I’m so proud of her, she deserves everything and the sky’s the limit for her.’
‘Her first drop was just a couple of weeks ago and that was just the beginning, there’s so much more coming. She’s a busy girl but for good reason.’
Kristin Juszczyk’s Off Season brand will be on display at the Super Bowl given her NFL
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When asked if Kristin and her designs will be on display at the Super Bowl, Kyle shared, ‘I think you’ll see her around in New Orleans.’
After landing the NFL deal in 2024, Kristin and the NFL launched the Off Season brand on January 7 with plans to make designs for all 32 teams across the league.
In a promotional video, Kristin wrote, ‘From day one, my dream has always been to design gear that lets each team’s fans represent in style, and I can’t even begin to tell you how thrilled I am that the moment has arrived!!’
‘Off Season is all about redefining the intersection of football, sports, and fashion — and I promise you, I poured everything I have into making sure this brand delivers the quality and designs you all deserve!!’
‘On January 7th, we’re launching with my signature uniSєx puffers, vests, jackets, and coats—starting with five NFL teams: 49ers, Lions, Chiefs, Bills, and Eagles. This drop is for the guys and the girls!! And to everyone whose team isn’t in this first drop, I hear you—I’m working hard to make sure all 32 teams are represented in the future!!’
Kristin’s husband, Kyle Juszczyk, raved about her success after the 2025 Pro Bowl Games
Her designs gained virality after Taylor Swift wore her custom puffer jacket at a Chiefs game
Brittany Mahomes, Simone Biles, Taylor Lautner, and Klay Thompson also wore her designs
One of the pieces available on the site is a Super Bowl LIX Vest, that has the Roman numerals printed on the front right of the torso. The date and location of the big game are also embroidered on the chest under ‘Super Bowl’ and ‘National Football League.’
On her rise to success, Kristin advocated for continuous discovery and tapping into one’s pᴀssions, no matter how late in life.
‘I am completely self-taught,’ she writes. ‘I’ve learned everything I know from YouTube. I have to say I’ve never felt more fulfilled in my life.
‘I absolutely love what I do and just want to let you all know it’s never too late in life to rediscover a pᴀssion or talent!’