Gracie Hunt, daughter of Kansas City Chiefs CEO Clark Hunt, believes that Taylor Swift’s presence boosted the team’s fanbase by more than a third.
Speaking to People, the Chiefs heiress estimated how much the songstress has grown the franchise’s fanbase.
The 25-year-old shared that Swift boosted the club’s supporters by ‘between 30 and 40 percent’ since attending her first game in September 2023 at the Genesis of her relationship with Travis Kelce.
Hunt also called Swift’s entrance into Chiefs Kingdom ‘surreal’ and ‘special’ while praising the 14-time Grammy winner.
‘She is absolutely incredible, as the whole world knows, and it’s been such a special time to have her be a part of Chiefs Kingdom,’ Hunt gushed. ‘She is just as beautiful and wonderful as you’d ever imagine her to be, so smart and intelligent.’
Swift’s impact on the Chiefs’ viewership and attendance comes as no surprise, as she influenced her cult-like fanbase to tune into the reigning NFL champions. Ahead of the 2024 Super Bowl, 16 per cent of US shoppers confirmed she influenced their decision to spend on the game.
Gracie Hunt estimated that Taylor Swift upped the Kansas City Chiefs fanbase by over a third
Swift has influenced her gigantic fanbase to tune into NFL games since dating Travis Kelce
Swift will be at Arrowhead Stadium on Sunday for the Chiefs-Texans divisional playoff game
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Furthermore, the New York Times reported in February that regular season viewership was up 7 per cent from the previous season.
Aside from her impact on the fans, Hunt complemented the 35-year-old singer-songwriter for her outfit choices during Chiefs games.
Swift’s iconic ensembles included a vintage Chiefs leather Jacket and a custom jersey puffer made by fellow NFL WAG Kristin Juszczyk.
Hunt previously raved over Swift’s romance with Kelce in December 2023.
‘First of all, I think we’re all so excited to see two such phenomenal people happy,’ she said on ‘OutKick the Morning.’
‘I mean, it’s so easy for us to cheer for and for the entire world to cheer for because they’re wonderful for each other, and it’s just been so fun to watch this love story unfold. So, that’s just been so special to see how happy they are.’
Kelce confirmed that Swift will be at Arrowhead on Saturday when the Chiefs host the Texans in the Divisional Playoffs.
