State Farm scraps Super Bowl 2025 commercial as outrage mounts over LA fires

State Farm scraps Super Bowl 2025 commercial as outrage mounts over LA fires

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles area.

As the company faces criticism for its decision last year to not renew insurance policies for 72,000 property owners in California, State Farm has nixed plans to run a commercial during this year’s Super Bowl on Feb. 9, a State Farm spokesperson confirmed to The Post.

State Farm will not be airing a commercial during Super Bowl 2025.
State Farm will not be airing a commercial during Super Bowl 2025. Getty Images

“State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” the spokesperson said. “State Farm serves more 8 million customers in California – more than any other insurer – and we’ve been doing this for nearly 100 years. Our claims force is the largest in the industry and we are bringing the full scale and force of our catastrophe response teams to help customers recover – whether they are on the ground in LA or across the country.

“We are proud to report that our customer contact is at 90%. We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands. These numbers will continue to rise as residents return and ᴀssess damage.

“Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”

State Farm will now offer renewals to residential policyholders impacted by the fires that were previously going to be dropped, the company said Wednesday, according to the LA Times.

Arnold Schwarzenegger and Danny DeVito in a State Farm ad that aired during Super Bowl 2024.
Arnold Schwarzenegger and Danny DeVito in a State Farm ad that aired during Super Bowl 2024. YouTube

State Farm has featured NFL stars such as Patrick Mahomes and Aaron Rodgers in commercials in recent years and has advertised previously during the Super Bowl, including last year, when former “Twins” co-stars Arnold Schwarzenegger and Danny DeVito reunited for an ad — that featured a burning house.

Thirty-second commercial spots for this year’s Super Bowl on Fox reportedly cost $7 million each.

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