The battle for Christmas is on between the NFL and the NBA after both leagues released viewership numbers for the Christmas Day slate of games on Thursday, with Netflix’s first venture into broadcast live football games coming with historic numbers.
The popular streaming service carried both NFL contests (Steelers-Chiefs and Ravens-Texans) on Christmas Day, drawing in an audience of nearly 65 million viewers in the United States, Netflix announced in a press release that cited Nielsen data.
According to the data, an average of 24.3 million viewers watched the Ravens and Texans — with viewership peaking at over 27 million viewers during Beyoncé’s halftime performance — and an average of 24.1 million people tuned in for the 1 p.m. game between the Chiefs and Steelers.
Lamar Jackson (right) and running back Derrick Henry (left) wear Santa coats while being interviewed by Netflix host Jamie Erdahl after the Ravens’ win over the Texans at NRG Stadium.
The two games now hold the distinction of being the most-streamed games in NFL history.
“We’re thrilled with our first Christmas Gameday on Netflix with NFL games being streamed to a global audience,” NFL executive vice president of media distribution Hans Schroeder said in a statement Thursday. “Fans in all 50 states and over 200 countries around the world watched some of the league’s brightest stars along with a dazzling performance by Beyoncé in a historic day for the NFL.”
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