Jordi Fernandez navigating transition from Spain to ‘cutthroat’ NBA helped shape his Nets vision

New coach Jordi Fernandez takes a timeout for some Q&A with Post columnist Steve Serby.

Q: Have you gotten an early read on what a rivalry with the Knicks could become?

A: I think rivalries are amazing, and the one thing is as long as it’s with respect. You always have to be able to shake hands to be kind and polite to each other, but if you can beat them by 40, better than by 20. And they should feel the same way about us.

Q: Could you envision one day when the Nets and Knicks have the kind of heated rivalry that excites basketball fans?

A: Yeah. … Obviously we’re in a process right now, and our goal is not to look at the Knicks. You should not care about the Knicks. We should care about ourselves, about taking the proper steps of what we’re trying to build, about what we represent, and how we want to do those things, right? We have a vision now, the vision comes from ownership through management and the coaching staff, and the vision of being the team that we want to be and a certain style of play and how we want to compete … having success and sustaining success so at one time, if it happens that both teams are very, very, very good, that would be extremely cool, right? Fun. Two teams in the same city to fight for big things, that would be awesome.

Jordi Fernandez coaches the Nets during their Dec. 8 game against the Bucks.
Jordi Fernandez coaches the Nets during their Dec. 8 game against the Bucks.Noah K. Murray-NY Post

Q: What do you see in the future?

A: I see success for this group, but success doesn’t mean just to win one, success is like sustaining it. A lot of times the one thing that we all have to understand is it’s OK that if you win, win, win, lose, win, win, lose … there has to be adversity, and whatever the adversity means. Sometimes it can be a loss. … Adversity can come in different ways, and you have to be ready to face adversity, whether it is in one point of a season or in a season, and I think that we all have to understand that knowing that the adversity can always show up, you have to be ready. You have to be ready to fight, you have to be ready to help, you have to be ready to support your players, your group. And I think that’s part of that growing and success is understanding that this adversity will be part of the journey, so that’s why I believe we’ll be good.

Q: How would you describe your leadership style?

A: I think try to organize everybody. Give everybody responsibility. And then accountability. So collaboration, for me, it’s important. You need somebody that organizes everybody, because if you ask everybody, “Oh, what should we do?’” … collective thinking takes forever. So let’s reorganize first, then I’ll give you your part of it. It’s like we’re all trying to do this together, this is your job. And then if you do it, I can tell you, you did a great job. If you’re not doing it, I can tell you, you got to do better. I think being collaborative is very important. But at some point, somebody has to put everything in place.

Jordi Fernandez is pictured during the Nets' Oct. 27 game against the Bucks.
Jordi Fernandez is pictured during the Nets’ Oct. 27 game against the Bucks.Corey Sipkin for the NY Post

Q: Do you have a lot of rules, and what won’t you tolerate?

A: Especially at the beginning, I think that if you come with too many rules, everything waters down a little bit. If you have too many that you cannot remember the rules, then the rules are no longer impactful. When you start building, let’s start with the simple rules, right? I tell the players, for instance, being on time is extremely important. Positive energy — because there’s no neutral energy, it’s either positive or negative. So you show up with a group, you need to have positive energy, because that impacts everybody else. And then the last one is be the best leader you can be, because everybody can be a leader, whether if it’s by example or if that goes back to doing what’s best for the team. If we start with three very basic rules of being on time, having positive energy and being the best leader you can be, those are very simple rules. Threes are easy to remember — like, if we go by our culture, it’s get 1 percent better every day … embrace your role … and build relationships, it’s three. What this culture creates, an idenтιтy — be compeтιтive, be selfless, be connected. Those three things in a culture create these three things of your idenтιтy.

Q: What is your definition of a winning culture?

A: A winning culture means that you want to have success in the long run. The most important thing about winning, it’s earning respect. In whatever field you are, you have compeтιтion, and if everybody can see that you do a good job, if they can respect your job and acknowledge your job, that to me is the definition of a winning culture.

Q: Have you seen progress here in the culture?

A: So far, yeah. It’s very early in the process. Right now it’s we want to be compeтιтive, we want to sustain success or winning, and then it goes to what we all want, a championship. And it’s not just one, but multiple? It seems like it’s too far, but you have to start at some point. So I think this is the beauty of going back to collaboration is how you organize everybody, you make everybody be part of it, give people ownership, and then holding them accountable. And it’s not just the players, but the rest of the coaching staff.

Q: What are the traits of your ideal basketball player?

A: The team’s always first. Toughness, and not just physically, but also mentally … missing a sH๏τ or missing two sH๏τs and then shooting the next one, that’s part of mental toughness. And then the last part is easy, is skill, right? You have to be skilled to play basketball.

Nets general manager Sean Marks talks with Jordi Fernandez (r.) on Oct. 1.
Nets general manager Sean Marks talks with Jordi Fernandez (r.) on Oct. 1.Corey Sipkin for the NY Post

Q: Are you a good motivator, and how do you motivate?

A: I don’t know if I’m good, but I try. Try to get a common goal. You need to find what people want, and then tell a story. Once you paint the picture of what we all want, we will be on different parts of the journey. And sometimes you’ll feel you’re closer, or you’re far, and then you have to pick those moments to keep everybody engaged, and that’s motivation, right? Where we’re right now, don’t lose focus. Sometimes it feels so far away that you can be disengaged. Can you find like a short-term goal or a mid-term goal? Like I always tell my wife, I don’t read a lot — books — but I’m constantly reading things, and I’m constantly thinking. And thinking is a lot of times exhausting, because you’re thinking on how am I going to explain this. And obviously for me, English not being my first language, it’s like I give it more thought to be clear with my explanation.

Q: What makes you a problem solver?

A: Thinking, believing that I don’t have all the answers in the world, because nobody does. When you feel like you don’t have all the answers, what you do is you start thinking. If you feel you have all the answers, you don’t think as much.

Q: Have you always been comfortable in your own skin?

A: No. I think that we all go for different phases of security or insecurity or confidence. Obviously it starts when you’re developing and you’re a kid, and then you’re a teenager and a young adult and an adult, and obviously you can be more vulnerable because you’re not equipped the same way. You can be equipped because of your education — whether it’s your home education either with your family which is the most important one, or through school education, which is also important. And then experiences will teach you the most. The ones that hurt the most are ones that you will never forget. And from there is where you can feel the pain based on your values, and then it’s where you can build all that confidence in yourself. I think that it’s completely OK to feel insecure. That’s how you build confidence.

Jordi Fernandez (l.) talks with Nets guard Dennis Schröder on Sept. 30.
Jordi Fernandez (l.) talks with Nets guard Dennis Schröder on Sept. 30.Corey Sipkin for the NY Post

Q: Was there one experience you had to endure that was the most painful?

A: There’s been many in my life. There’s been a lot of situations where you feel uncertainty. When I was younger, for instance, you don’t know what’s going to happen with your life. What are you going to do for a living? Yeah, I love sports, I love basketball, but how are you going to do it? If it wasn’t going to happen, what are you going to do for work? The uncertainty always creates stress for me. But then I get to a point in my life that the most important thing … my dad always said, “It’s better to learn from your coaches what not to do than what to do.” I translated that to with my life. You would ask me, “What do you want to do for a living?” I was like, “I don’t know, but I know what I don’t want to do.” When I was very young, I started working in the summer, I worked in a supermarket and a factory at 6 a.m. just making money, learning what it is to go to a real job. And I could tell you that I knew that I did not want to wake up in the morning and feel like, “I’m not enjoying this job.” I want to wake up in the morning excited to go to work, and I want to be excited to spend time with my family. Going into spending hours with something that I’m not pᴀssionate about, that would create a lot of stress.

Related Posts

Nets trading Dennis Schroder to Warriors as first Brooklyn domino falls

Dennis Schroder is being traded to Golden State, the first of the Nets’ three veteran dominos to fall — and arguably the most pivotal in their tank…

Elon Musk Unveils Groundbreaking UFO-Fighter Jet Revolution, Defying the Boundaries of Physics

Eloп Mυsk, always at the forefroпt of visioпary ideas, has пow set his sights oп a groυпdbreakiпg пew project: a “UFO-Kampfflυgzeυg” (UFO Fighter Jet), which challeпges cυrreпt…

Billionaire Elon Muskk reveals turning Tesla Cybertruck into a camper – complete with movie projector, shower and outdoor ‘star gazing mode

Future Tesla Cybertruck owners have the chance to turn their vehicles into micro-homes on wheels, thanks to an amazing attachment. Though it doesn’t come cheap. Questo’s $69,500 attachment turns a Tesla Cybertruck…

Jalen Brunson delivers blunt response to Isaiah Hartenstein’s Knicks-Trae Young dig

Isaiah Hartenstein claims he wouldn’t have allowed Trae Young to celebrate all over the Knicks logo at the Garden in the Hawks’ NBA cup quarterfinal win Wednesday….

Stephen A. Smith beats Kenny Smith in free-throw battle that came with awkward end

Which one of these Smiths played 10 seasons in the NBA, again? In an outdoor free-throw shooting contest between media personalities, ESPN’s H๏τ-takes specialist Stephen A. Smith…

Elon Musk claims: Tesla aims to achieve 0-60 mph in under 1 second with the new Roadster.

Elon Musk has said a lot of crazy things about the new Tesla Roadster over the years. From its alleged rocket technology to its capability to fly…