Elsa Hosk transforms PrettyLittleThing’s image with an elevated holiday collection, featuring Saint Laurent-worthy pieces at accessible price points. The launch celebration showcased the brand’s sophisticated new direction.
When a guest compared Elsa Hosk’s new PrettyLittleThing collection to Saint Laurent, it perfectly captured the essence of this game-changing collaboration .
The Swedish supermodel celebrated the launch in West Hollywood, embodying the collection’s elevated aesthetic in a black satin mini dress with a sweetheart neckline from her own line.
This isn’t just another celebrity collaboration – it’s part of PrettyLittleThing’s strategic evolution. The Manchester-based retailer is shedding its pink-and-unicorn image for sophisticated glamour, with prices ranging from $36 to $125 .
The collection features holiday must-haves including H๏τPants, cinched-waist suits, sequin maxis, and burgundy lace dresses
“I’m always into projects where I can bring more to the table and not just be a model and clothing hanger,” shared Hosk, who took an active role in both modeling and styling the campaign . The launch event reflected this elevated direction, with the venue transformed into a holiday haven – complete with red velvet draping, roses, and cranberry-adorned Christmas trees.
