Elsa Hosk has been unveiled as the new face of PrettyLittleThing as the online brand launches a new range of ‘luxury inspired’ outfits.
The Swedish model takes centre stage as the brand launches a curated collection of seven ‘modern, elegant and tailored’ party essentials in time for Christmas.
A new series of promotional images capture Hosk, 36, as she models three of the new designs, among them the beige plush faux fur maxi coat.
The mother-of-one clutches the coat to her bare chest, allowing it to protect her modesty while posing coquettishly for the camera.
In a second sH๏τ she accentuates her model physique in a black satin sweetheart neckline minidress, complete with matching тιԍнтs and heavily tinted sunglᴀsses.
A tasteful long sleeve lace wrap detail maxi-dress in rich burgundy adds a festive twist to the shoot, with Hosk modelling the look while reclined on a cream sofa.
The Swedish model takes centre stage as the brand launches a curated collection of seven ‘modern, elegant and tailored’ party essentials in time for Christmas, among them a black satin sweetheart neckline minidress, complete with matching тιԍнтs and heavily tinted sunglᴀsses
‘Elsa Hosk embodies modern elegance and timeless style, and I’m pleased to have her as the face of PrettyLittleThing’s new collection,’ said Umar Kamani, founder of PrettyLittleThing.
‘This collaboration marks an exciting chapter for the brand, where quiet luxury meets effortless sophistication.
‘Elsa’s sense of fashion and charm make her the ideal ambᴀssador to bring this vision to life. This is more than just a collection; it’s a statement. We’re redefining how fashion makes you look and feel—elevated, elegant, and inspiring.’
Hosk’s unveiling comes more than week after the online brand teased a new ambᴀssador across social media.
The model has also starred in campaigns for Dior, Dolce & Gabbana, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess. And she has landed on the covers of Vogue and Elle.
A source told The Sun: ‘PLT is going more high end, focusing on quality and raising the game in the style world.
‘Her shoot will drop in the next few weeks in time for Christmas, with vintage vibes and faux fur.’
The highlight of her career has been working for VS. She opened the Victoria’s Secret Fashion Show in 2016 and wore the Swarovski outfit in 2017.
A tasteful long sleeve lace wrap detail maxi-dress in rich burgundy adds a festive twist to the new shoot, with Hosk modelling the look while reclined on a cream sofa
The post sparked both supportive and negative comments, with some praising the brand for taking action, while others suggested there were other reasons behind the high return rate, such as inconsistent sizing and low quality garments.
Hosk has also modelled for Dior, Dolce & Gabbana, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess. And she has landed on the covers of Vogue and Elle
