Hailey Bieber’s glam never fails to mesmerize Us.

While Bieber is known for rocking a natural look thanks to a minimalist makeup routine, she occasionally steps out in bold looks including neon eyeliner, smokey eyeshadow and bold lip colors. Bieber has even tried out social media trends including Latte Makeup, and she created the viral Strawberry Girl Summer fad. (The craze features dewy skin, extra rosy cheeks, faux freckles and red glossy lips.)

In November 2023, Bieber rocked a soft glam look at the Baby2Baby Gala. At the soirée, the model’s stunning makeup included light foundation, a soft contour, feathered eyebrows, brown winged eyeliner, mascara and glossy lips.

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In addition to makeup, Bieber’s skincare is often a topic of conversation. From famously claiming she wanted to look like a “glazed donut” to creating her own skincare line, Rhode, she consistently has a dewy base underneath her glam — and often shares tutorials on how fans can achieve the same glow.

Keep scrolling to see all of Bieber’s best beauty moments through the years: