Khloe Kardashian is changing up her look for the winter.

On Thursday, the reality TV star, 40, posted two selfies to Instagram showing off her new rich medium ash brown hair color.

The Good American co-founder added subtle highlights throughout for added dimension.

The color is shades cooler than her previous light cinnamon balayage, which were on full display in her new fragrance campaign.

Kardashian captioned her Instagram post with four brown heart emojis.

She also tagged Schwarzkopf’s U.S. Creative Director of Color & Technique Tracey Cunningham, celebrity hair stylist Andrew Fitzsimons and celebrity extensionist Priscilla Valles.

Khloe Kardashian is changing up her look for the winter. On Thursday, the reality TV star, 40, posted two selfies to Instagram showing off her new rich medium ash brown hair color

Kardashian captioned her Instagram post with four brown heart emojis

Khloe’s darker hair tone complements her green eyes and deep tan, waving goodbye to her previous chestnut and bleach blonde looks.

And her new hair reveal was a hit with her audience of 305M followers, earning a like from Kobe Bryant’s wife Vanessa Bryant and The Voice contestant Marcos Covos.

‘Honey the hair is wild @khloekardashian I love you so much,’ one fan wrote, praising the entrepreneur.

‘koko’s in her wintery brunette era guyssss! this tone of color was made for you,’ another chimed in.

The Kardashians star’s stunning new look comes just two days after she made waves announcing her debut fragrance, XO Khloé.

Though she did not give any hints as to what the notes in the perfume are, we do know the product will hit Ulta’s website on December 1 and shelves nationwide on December 8.

Khloe — who recently debuted new piercings — took to her Instagram to share snaps from the glamorous pH๏τoshoot and gave fans a peek of the see-through fragrance bottle.

‘XO Khloé ✨ I’m so excited to finally share my debut fragrance with all of you. Creating this signature scent has been such a personal and special journey for me and I love every detail from the bottle to the beautiful fragrance itself,’ she wrote.

The Good American co-founder added subtle highlights throughout for added dimension

The color is shades cooler than her previous light cinnamon balayage; Khloe seen in August

‘XO Khloé launches exclusively at @Harrods on 11/25, and at @UltaBeauty 12/1 online and 12/8 in-stores nationwide! I can’t wait to see you guys in London ✨,’ she said.

In the teaser post, she showed off her toned physique and famous curves in a sheer bodysuit with her hair pulled back to create a ‘wet’ look.

XO Khloé is slated to have a price tag ranging from $58 to $78 depending on the product size.

According to a recent report by The U.S. Sun, Khloe filed two trademarks on August 15, 2024 for XO Khloé Khloé Kardashian.

According to the United States Patent and Trademark Office, one trademark is for ‘candles.’

The second trademark covers ‘body lotion; body oils; body wash; bath and shower gels; bubble bath; body powders; fragrances; perfumes; fragranced hair mist; fragranced body mist.’

Both trademarks are pending, the site added.

Before going back to her natural brunette hair in early 2024, Khloe spent years as a blonde; seen in March 2024

The Kardashians star’s stunning new look comes just two days after she made waves announcing her debut fragrance, XO Khloé

Her sister Kim Kardashian used to come out with many fragrances, but she has stopped. She now focuses on SKIMS, and SKKN skincare and makeup.

Khloe’s half sister Kylie Jenner has a new scent named Cosmic.

Khloe already oversees the clothing brand Good American and has a collaboration with Fabletics from Kate Hudson.

In October, Khloe modeled her designs for the limited-edition size inclusive activewear range called FableticsxKhloé. The fall line includes tops, leggings and jackets, which Khloe modeled for the brand