Taylor Swift Teases Her ‘Next Era’ in New Target Book

Taylor Swift Teases Her 'Next Era' in 'Eras Tour Book' Cover Note
Taylor Swift Kevin Mazur/TAS24/Getty Images for TAS Rights Management

As The Eras Tour comes to an end, Taylor Swift is already thinking about what’s next.

Swift, 34, documented the biggest moments of her record-breaking Eras Tour in her official The Eras Tour book, released on Friday, November 29. Alongside never-before-seen pH๏τos and information about the show, the Grammy winner hinted at her next career move while paying tribute to her dedicated fans in a heartfelt back cover letter.

“I’ll never forget the call when I explained my idea of the concept for The Eras Tour to my team,” she recalled. “At the time, I was working on the Midnights album and if we were to do what I’ve always done, I would’ve embarked on planning The Midnights Tour. But there’s nothing I hate more than doing what I’ve always done.”

In the six years since she last hit the road with her Reputation Stadium Tour, Swift released four brand-new albums as well as four out of six of her Taylor’s Version rerecorded versions. “And so, the new albums and my re-records left me with the dilemma: HOW on Earth are we going to play all of this music live?” she questioned.

Taylor Swift Tears Up Thanking Fans and Her Band During Final Toronto 'Eras Tour' Concert

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As the Eras Tour winds down, Taylor Swift is getting emotional about saying goodbye to everyone who made it a special journey. After a standing ovation for her performance of “Champagne Problems” on Saturday, November 23, the 34-year-old pop star attempted to thank fans on behalf of herself and members of her band. Swift, however, […]

Swift wrote that she “decided to create the longest, most ambitious show I’d ever attempted,” with each show “averaging at 3 hours and 15 minutes, with 45 songs played.”

She continued: “My goal was for every fan to leave that show knowing I gave them absolutely everything I had. I made a promise to myself to be physically and mentally tougher than I ever had been before. To be more disciplined and committed to my health, fitness, and stamina. Thankfully, I’m surrounded by my incredible crew, band, singers, and dancers who all matched my dedication to the mᴀssive scale and challenges of this show.”

Taylor Swift Teases Her 'Next Era' in 'Eras Tour Book' Cover Note 2
Guests shop Taylor Swift Exclusive Products on November 29, 2024 in Jersey City, New Jersey. Dave Kotinsky/Getty Images

Since the tour’s launch in March 2023, Swift wrote that she and her crew have played in wild weather, through health issues and even “with a broken heart.” They also pushed through to give fans “an escape from how brutal life can be.”

“It is the honor of a lifetime to be that for them, of only for a night,” Swift added. “And although we are all on our own in this big scary life, somehow it doesn’t feel that way when we’re singing the same words as 80,000 other people wearing glittery face paint. We do it because life comes in waves, in phases, in brilliant flurries of magical moments, and all of these things come together to create … Eras.”

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The Swifties have long speculated that Taylor Swift will release two separate albums at the same time, but the “Debutation” theory has a lot of evidence to support the idea. As Swift, 34, wraps up The Eras Tour, fans are still waiting for her to rerelease 2017’s Reputation, the last record she recorded under her […]

She concluded the note about her “beloved Eras Tour” by hinting at what’s to come. “See you next era … Taylor,” she wrote.

Swift’s signoff could be a hint at a potential 12th album. She released multiple albums throughout The Eras Tour, including Speak Now (Taylor’s Version) in July 2023, 1989 (Taylor’s Version) in October 2023 and her 11th studio album, The Tortured Poets Department, in April.

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Taylor Swift Teases Her 'Next Era' in 'Eras Tour Book' Cover Note 4
Taylor Swift John Shearer/TAS24/Getty Images for TAS Rights Management

Fans have speculated that Swift has been dropping hints about her “next era” in recent months, from wearing a necklace featuring a No. 12 on it during a September outing with Gigi Hadid to wearing plaid during a number of public appearances.

With only three shows left, fans suspect that Swift will wrap up the tour with a major announcement, whether it’s a new album drop or the highly anticipated announcements of her final two rerecorded records, Reputation (Taylor’s Version) and Taylor Swift (Taylor’s Version).

Swift will play her final three shows of The Eras Tour in Vancouver on Friday, December 6, through Sunday, December 8.

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