Kelly Ripa displayed an ‘unauthorized’ nearly ɴuᴅᴇ pH๏τo of her husband Mark Consuelos.

On Friday’s episode of Live with Kelly and Mark, the 54-year-old talk show host announced that the Riverdale star was Stuart Weitzman first men’s global brand ambᴀssador by showing off sultry campaign pH๏τos of her man.

The proud wife proceeded to go off-script and took it upon herself to give fans a glimpse of her lock screen. 

She flashed a smoldering pH๏τo of the 53-year-old actor wearing just a half-apron protecting his modesty as his washboard abs stole the show.

Ripa rhapsodized: ‘I’m happy to announces that Mark, yes our Mark, Mark Consuelos, is the first-ever Stuart Weitzman men’s Global brand ambᴀssador. I got a hold of some of the pH๏τos from the pH๏τo shoot. Believe it or not this man is selling shoes. That’s right, shoes.’

Flaunting the never-before-seen pH๏τo, she said: ‘I just wanted to show you the screensaver on my phone — which is a pH๏τo that wasn’t approved. But I think this unauthorized pH๏τo needs too be seen.’

Kelly Ripa displayed an ‘unauthorized’ nearly ɴuᴅᴇ pH๏τo of her husband Mark Consuelos on Friday.

She flashed a smoldering pH๏τo of the 53-year-old actor wearing just a half-apron protecting his modesty as his washboard abs stole the show

The live-studio audience erupted in cheers and hoots as she silenced Mark and proudly displayed the image, leaving him speechless. 

Kelly also revealed that the Stuart Weitzman campaign plastered similar images of the hunky host on billboards across New York City. 

Read More Kelly Ripa is unrecognizable in big hat in New York City

She quipped, ‘You can see him at the corner of 54th Street and Broadway which is practically where I met him 30 years ago.’

Mark went on to explain that he was honored and ‘so excited’ to be the luxury brand’s first global brand ambᴀssador, adding there were ‘racks and racks of beautiful clothes’ on set.

To which his wife said wittily, ‘None one of which you wore.’

In other images from the risqué pH๏τoshoot, the actor modeled a fur-lined jacket, boxers and the brand’s ‘Adam Boot’ while flaunting his incredibly muscular physique.

And in another, the Emmy-winner sat wearing just boxers and the brand’s ‘Aiden Boot,’ which the Stuart Weitzman company shared via Instagram.

Mark said in a press release: ‘I am thrilled to be named Stuart Weitzman’s first-ever Men’s global ambᴀssador. I know the brand because of my wife, who has many blue shoeboxes in her closet. I’m honored to be thought of as the definition of the Stuart Weitzman man.

The Stuart Weitzman campaign plastered similar images of the hunky host on billboards across New York City

‘When I told her about the campaign concept of strong, sophisticated and Sєxy, she encouraged me to go for it — and put all my hours in the gym to good use!’

The two boots he models in the campaign retail for $675 and $595. 

Kaisy Mae O’Reilly, the brand’s Chief Marketing Officer, explained that Mark was carefully selected because for the gig because Stuart Weitzman wanted someone who ‘celebrat[ed] modern womanhood.’

Mark Consuelos is the first-ever Stuart Weitzman men’s Global brand ambᴀssador

The Emmy-winner sat wearing just boxers and the brand’s ‘Aiden Boot,’ which retails for $595

She said in the same press release: ‘At Stuart Weitzman, everything we do is born from our purpose of inspiring women with confidence, as well as finding meaningful ways to engage her. 

‘With our recent launch into Men’s, it was important that we chose a brand ambᴀssador who represents a continuation of our brand’s narrative of celebrating modern womanhood.’

And of course, Mark fit the description — having been supportive of his wife Kelly for over 28 years.

‘Mark famously adores and supports Kelly, and we believe there is nothing Sєxier than that. This campaign shines a spotlight on men just like him,’ O’Reilly finished.