Celebrating a Lifetime of Compassion 

PETA has named Dr. Jane Goodall its 2025 Person of the Year, honoring her decades of transformative work that has reshaped how humans understand and care for animals. From the heart of the Gombe forests, Dr. Goodall made a discovery that would change the course of history—showing the world that chimpanzees are not only capable of emotion and intelligence but also of forming deep social connections. Her groundbreaking work broke the illusion that humans are separate from nature, revealing that we share far more with animals than we ever realized.

A Voice for All Living Beings

Dr. Goodall’s legacy is not just in the science she pioneered, but in the empathy she inspired. “Every animal is someone, not something.” This simple yet profound truth is at the core of her message, reminding us all of our shared humanity with the creatures we share the planet with.

Through the Jane Goodall Institute and Roots & Shoots, her impact has reached millions—especially young people—instilling in them the importance of turning empathy into meaningful action for animals, people, and the planet. Her work has inspired generations to stand up for conservation, animal welfare, and social justice, uniting these causes with one universal truth: kindness is key.

Advocating for a Kinder World

Even as she ages, Dr. Goodall’s voice remains as powerful as ever, continuing to advocate for a more thoughtful and compassionate world. Her unwavering commitment to spreading a message of hope and change resonates today more than ever, as her vision of a kinder world begins to take root in communities around the globe.

Her Legacy: Choices that Matter

Dr. Goodall’s legacy is a reminder that every choice we make can be an act of hope. Whether it’s a decision to protect endangered species, reduce our environmental impact, or advocate for those who cannot speak for themselves, her work shows us that small actions can spark monumental change.

As PETA’s Person of the Year for 2025, Dr. Jane Goodall’s lifetime of compassion is being celebrated, not just for what she’s achieved, but for the future she’s inspired. A future where empathy drives action—for animals, for humanity, and for the Earth.

Her life proves that one person can change the world. And through kindness, we all have the power to make a difference.