Facebook Introduces New “Double-Tap to Like” Feature, Bringing a Faster and More Familiar Way to Interact

Facebook has officially rolled out a brand-new quick-interaction feature that lets users double-tap on the screen to hit Like, mirroring popular gestures already familiar on Instagram and TikTok. The update marks a notable shift in how users can engage with photos, videos, and certain posts on the platform.

According to recent announcements, the double-tap gesture now instantly triggers a Like animation on supported content. Previously, tapping twice on a photo would zoom in — a function that has now been replaced with this faster interaction method. Users who still want to zoom must rely on pinch gestures or alternative methods within the app.

The update is being released gradually, meaning not all accounts will see the feature immediately. Some users may need to update to the latest version of the Facebook app before the double-tap gesture becomes available.

Why Facebook is adopting the gesture

The move aligns Facebook more closely with its competitors. Instagram — also owned by Meta — has long used double-tap as its signature “quick-like” action, while TikTok popularized the gesture for rapidly liking short videos. By adopting the same approach, Facebook aims to create a more unified and intuitive experience across its ecosystem.

Industry analysts note that the feature could significantly boost engagement, as the double-tap gesture is faster, more natural, and already ingrained in mobile-first user behavior. Content creators and brands may benefit from increased interaction on visual posts, where users often react instinctively rather than searching for the Like button.

Benefits and early reactions

For everyday users, the update simplifies the interaction process:

• No need to locate the Like button on crowded interfaces.

• More fluid browsing, especially when scrolling quickly through photos or videos.

• Consistency with other major social media platforms.

Early user feedback has been largely positive, with many welcoming a feature they already rely on elsewhere. However, some note that the change may take time to adjust to, especially for those accustomed to using double-tap solely for zooming.

A small change with big impact

While seemingly minor, the new double-tap feature reflects Facebook’s broader effort to modernize the platform and adapt to evolving social media habits. As visual content continues to dominate online interaction, giving users a faster, more intuitive way to express reactions could help keep Facebook competitive in a rapidly shifting digital landscape.

As the update continues rolling out globally, users are encouraged to check their app version and try the new gesture themselves. For many, Facebook’s familiar Like just got quicker — with only two taps.